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AHFA Announces Marketing/PR Conference Program

Furniture World News Desk on 1/16/2025

Jaye Anna Mize
Jaye Anna Mize

 

Forces that influence both consumer decision-making and marketing strategies today include the rising demand for wellness-focused spaces, sustainable product solutions, the influence of digital innovations, and changing family dynamics, just to name a few.

Executives who attend AHFA’s 2025 Marketing/PR Conference February 19-20 will gain the insights needed to align their marketing strategies with these and other trends shaping the home landscape in 2025 and beyond.

“We are thrilled to have Jaye Anna Mize from Fashion Snoops as our keynote presenter,” said AHFA Vice President of Communications Patricia Bowling. “Fashion Snoops has become the leading global forecasting agency, with vast resources for harnessing trends and interpreting their impact on the home industries.”

In “Living Ahead: 2025 Consumer Insights for the Evolving Home Industry,” Mize will unveil dynamic shifts redefining how we live, work and design. She will connect these to actionable steps brands can take to both inform and transform product development, marketing and business strategy.

Mize is a creative strategist, brand leader and trend forecaster with over a decade of experience and a passion for innovation, storytelling and design. Her ability to translate socio, cultural and economic trends into actionable strategies has helped clients such as Unilever, Kohl's, Mattel, BuzzFeed and Scott Living capture new market opportunities and drive substantial revenue growth. She was a pioneer of the home interiors and lifestyle division at Fashion Snoops and has cultivated a reputation for setting meaningful benchmarks in the home design and interiors arena.

The February 19-20 conference will be held at The Conference Center at Guilford Technical Community College, just minutes from Piedmont Triad International Airport in Greensboro, North Carolina. The program runs from 8:30 a.m. to 4:30 p.m. Wednesday, February 19, and from 8:30 a.m. to noon on Thursday, February 20.

In addition to the presentation from Fashion Snoops, developed exclusively for the Marketing/PR Conference, agenda highlights include:

  • Insights from senior Google marketing executive Josh Banfield designed to turbocharge 2025 digital marketing;

  • Actionable strategies from BrandJump CEO Josh Walter to protect and drive your brand on ecommerce channels;

  • Specific tools from The Shelf CEO and co-founder Atul Singh to help build influencer programs that grow brand affinity and drive revenue;

  • Proven branding tactics from BDI’s new president Sol Garay derived from her track record of growing iconic brands like McCormick, Williams-Sonoma Home, Pottery Barn and Gap; and, 

  • An essential checklist from Crobar Creative Leverage for measuring the health of your brand and ensuring that any new tech tool, influencer collaboration or digital strategy you add to your marketing toolbox this year stays true to your brand.

 

You can find the full agenda on the conference event page. Registration is $299 for AHFA members and $599 for non-members, and includes a light breakfast and lunch both days. The registration deadline is Friday, February 14.

Registration is at https://app.glueup.com/event/127771/register/.

A group rate for the Marketing/PR Conference is available at the Marriott Springhill Suites Greensboro Airport until the AHFA room block is full. A variety of additional affordable accommodations are in close proximity to the Conference Center.

 

 

 

About The American Home Furnishings Alliance
The American Home Furnishings Alliance, based in High Point, North Carolina, represents more than 250 leading manufacturers and distributors of indoor and outdoor residential furniture, plus over 150 suppliers to the furniture industry worldwide.