AHFA Expands Regulatory Staff

Furniture World News Desk on 1/17/2025

The American Home Furnishings Alliance (AHFA) announces the addition of Alex Williams to its staff.  He will serve as Manager of Sustainability and Regulatory Compliance Programs, a new position.

Williams will report to AHFA Vice President of Regulatory Affairs Bill Perdue. His primary responsibilities include refining existing sustainability and regulatory compliance programs and identifying opportunities for expansion. He will spearhead planning of AHFA’s annual Regulatory Summit and assist with various technical task groups.

“As regulations and standards become more numerous and complex, it is imperative that AHFA continue to provide its members with all the resources necessary to comply,” explains AHFA CEO Andy Counts. “In this new position, Alex will be a tremendous asset to our AHFA member company executives.  He brings an expertise that will allow us to expand our offerings and better serve our growing membership now and into the future.”

Williams’ professional background includes experience in economic and workforce development, legislative affairs and political campaigns at the local, state and federal levels.

He comes to AHFA from the Chamber of Commerce in Rome, Georgia, where he served as the director of workforce and government affairs, coordinating programs with employers, K-12 and higher education partners, non-profit organizations, local industries and community stakeholders.  

Prior to his work in Georgia, Williams was the political director for Herschel Walker’s U.S. Senate campaign and an economic development policy analyst for the Mississippi Development Authority in Jackson. During the height of the COVID-19 pandemic, he served as a legislative liaison for the authority and managed various CARES Act grant programs, including a $240 million program to support small business.  He also served in the administration of Mississippi Governor Phil Bryant from 2018 to 2020.

Williams, an Atlanta native, has a bachelor’s degree in public policy leadership from the Trent Lott Leadership Institute at the University of Mississippi. He is based in AHFA’s High Point, North Carolina, office.

About The American Home Furnishings Alliance
The American Home Furnishings Alliance, based in High Point, North Carolina, represents more than 250 leading manufacturers and distributors of indoor and outdoor residential furniture, plus over 150 suppliers to the furniture industry worldwide.