Magniflex Launches PillowFit Measurement Tool and Enhanced Pillow Display at Las Vegas Market

Furniture World News Desk on 1/20/2025

Magniflex, an Italian bedding manufacturer, will unveil its PillowFit measurement tool alongside an enhanced pillow collection and retail display fixture at the Winter Las Vegas Market, January 28-31, in Space C-1532. The new tool and product updates aim to improve the customer experience while supporting retailers in delivering tailored pillow recommendations.

Introducing the PillowFit Tool

The PillowFit measurement tool is designed to help retail sales representatives recommend the ideal pillow height for proper neck support and alignment. By measuring the distance from a customer’s ear to the edge of their shoulder, PillowFit determines the appropriate pillow height—ranging from small (less than three inches) to extra-large (over seven inches).

“Over 25 percent of body support when you rest at night comes from your pillow, and it’s important to get that right,” said Marco Magni, President of Magniflex. “The PillowFit tool ensures that no matter the type of shoulder anatomy a consumer has, we can provide them with a pillow that fits them. Using PillowFit, our sales representatives can accurately recommend not only pillow height but pillow type, and in doing so, realize our brand goals of providing products that promote healthy and restful sleep.”

New Pillow Collection and Display

Magniflex’s new retail display fixture is designed to highlight its updated pillow collection, including the Classico Pillow lineup. The collection has been enhanced to coordinate with the brand’s Essential Mattress Collection.

The Classico Pillow range is available in small, medium, large, and extra-large heights, providing personalized options for a variety of consumers. Each pillow is crafted with Magniflex’s Memoform foam, designed to respond to weight and support the head and neck. Viscose covers enhance breathability and provide a silky texture while helping dissipate excess moisture. Additionally, the airyform design allows for optimal heat and moisture dispersion through the pillow core. Suggested retail prices range from $129 to $200.

Magniflex invites retailers to experience the PillowFit tool, updated pillow collection, and new display at the Las Vegas Market showroom in Space C-1532.

About Magniflex
Magniflex was founded 60 years ago in a suburb of Florence, Italy, and today more than 35 million people in 99 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort, and innovation, Magniflex was the first mattress company in the world to gain certifications from OEKO-TEX®. The company’s central manufacturing facility produces up to 10,000 mattresses a day, many of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and Canada. For more information, visit www.magniflex.com.