King Koil Updates Two Key Collections and Introduces King Koil Studio All-Foam Line at Las Vegas Market
Furniture World News Desk on
1/25/2025
Luxury mattress manufacturer King Koil is unveiling reimagined versions of two flagship collections—Intimate
and Signature—along with its first all-foam line, King Koil Studio, at the Winter Market in Las Vegas. These
updates reflect the company’s emphasis on design, innovation, and value.
Intimate Collection Enhancements
The best-selling Intimate Collection has been rebranded with a new design and marketing approach, featuring two
categories: Intimate Handcrafted and Intimate Hybrid.
Intimate Handcrafted: Available in three colorways, this line emphasizes bespoke craftsmanship with details like
tufting, temperature-regulating foams, natural Talalay latex, and encased micro coils.
Intimate Hybrid: This category combines temperature-regulating foams and encased coil systems. For the first time, it
includes DualFlex King and DualFlex Queen split-head models. Suggested retail prices range from $2,000 to $4,000.
Additionally, the DualFlex Queen option is now available in the ReSpun and PureBliss collections, further expanding
customizable sleep solutions.
Signature Collection Rebranded as Modern Luxury
The Signature Collection, which features advanced coil technologies for posture alignment and specialty foams for
temperature regulation and motion reduction, has been rebranded as Modern Luxury. With queen mattresses starting at
$999, the refreshed collection offers updated price points and improved foam technologies designed to meet current
market trends.
“We’ve updated starting price points in innersprings,” said David Binke, CEO of King Koil,
“with a total refresh utilizing some better-quality foams and other unique elements we’ve uncovered in
the marketplace.”
King Koil Studio: A New All-Foam Offering
For the first time, King Koil is introducing an all-foam line, King Koil Studio. The collection includes four models,
blending affordability with a luxury design aesthetic. Queen models start at $799, offering value-driven options
with a high-end look.
“These foam mattresses reflect the elevated luxury point-of-view that buyers have come to expect from King
Koil,” said Binke. “They provide a more luxe feel coupled with affordable price points designed to
appeal to omnichannel retailers.”
King Koil Studio mattresses can be shipped either standard or in boxed packaging, accommodating dealer preferences.
Retailers and industry professionals can explore King Koil’s latest collections and innovations at the Las
Vegas Market. For more information, visit KingKoil.com.
About King Koil
A leading global mattress manufacturer, King Koil supports more than 24 licensees in more than 80 countries where
King Koil mattresses are manufactured and sold. Headquartered in Avondale, AZ, the company has a long, rich history
that reaches back to 1898 when Samuel Bronstein founded United States Bedding in St. Paul, Minn. What started out as
six employees in a small factory has continued to grow. During the 1930s, U.S. Bedding improved the bedspring and
was looking for a new name for its product. From there, the King Koil name was born. For more information, visit www.kingkoil.com.