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DreamFit Introduces Grounding Sleep System at Winter Las Vegas Market

Furniture World News Desk on 1/25/2025


 

DreamFit, known for its luxury top-of-bed solutions, is entering the mattress category with the launch of the Grounding Sleep System powered by DreamFit®, unveiled at the Winter Las Vegas Market in showroom C-1544. The new collection is designed to support deeper, more restorative sleep using patented graphene technology.

The Grounding Sleep System consists of three mattress models that help reduce static tension built up in the body, which can interfere with sleep cycles. “This is another opportunity for retailers to offer differentiated products that stimulate consumer sales,” said Jerry Wootten, CEO of DreamFit parent company, HomTex Inc.

Addressing Sleep Disruption from Static Buildup

Chelean Martin, president of DreamFit, explained how modern habits contribute to sleep challenges. “The average consumer spends over 11 hours daily on screens, building up a positive static charge that negatively impacts sleep cycles. The Grounding Sleep System pulls this charge away from the body, supporting deeper and more restorative sleep.”

The collection includes firm, medium, and soft comfort levels, available in tight-top firm, medium Euro top, and soft Euro top models. Key features include:

Individually wrapped coils for support.

Cooling covers starting with copper-infused memory foam and advancing to graphite and titanium-infused memory foam.

Suggested retail prices range from $1,499 to $1,999.

“These beds meet consumer expectations at their price points while offering additional health benefits, solving a real need for consumers and providing strong margins for wholesale partners,” Martin said.

A Complete Sleep System

The Grounding Sleep System is designed to work seamlessly with DreamFit’s Grounding Mattress Protectors and Graphene Technology Sheet Sets, creating a holistic sleep solution.

Together, the system helps:

  • Reduce tension and inflammation.
  • Regulate temperature.
  • Improve circulation.

The Grounding Mattress Protector adapts to thicker mattresses, is available in multiple sizes (including split heads), and wicks moisture while releasing stress and tension. The Graphene Technology Sheet Sets, made from ultra-soft breathable fabrics, provide cooling comfort throughout the night.

“So much of the innovation in the industry has been focused on ultra-premium mattresses,” Martin added. “With DreamFit’s expertise in textile innovation, we’re delivering a strong value proposition at competitive price points with products that help retailers stand out in the marketplace.”

 

 


 

About DreamFit
Sold in thousands of locations nationwide, DreamFit’s products offer an ultra-comprehensive bedding program solution for the top-of-bed-product challenges inherent in today’s popular adjustable sleep systems. Founded as a contract manufacturer by Jerry Wootten in 1987, DreamFit® is a division of HomTex Inc., a leader in the global textiles industry. For more information, visit DreamFit.com.