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Gardner White to Launch New Brand Concept, GW HOME, in Downtown Detroit

Furniture World News Desk on 2/4/2025


 

Gardner White, Michigan’s largest furniture and mattress retailer, has announced the launch of GW HOME, a new brand concept featuring a curated selection of furniture, home décor, art, accessories, and gifts. The first GW HOME store will open in Spring 2025 at 1201 Woodward Ave in Detroit, directly across from Hudson’s Detroit. The three-story, 15,000-square-foot location marks Gardner White’s 14th store in Michigan and its return to downtown Detroit.

“We look forward to unveiling GW HOME in the heart of downtown Detroit and joining the incredible and ever-growing retailer community in the city we love,” said Rachel Stewart, CEO of Gardner White. “We are excited to offer the trusted high-quality home furnishing and mattress brands Gardner White is known for, while also introducing additional fashion-forward style solutions for businesses and residential living.”

Founded in Detroit in 1912, Gardner White has a long history in the city and remains active in the community. The company sponsors America’s Thanksgiving Parade, is the Official Furniture and Mattress Store of the Detroit Lions, and supports events such as the Detroit Grand Prix. Gardner White also recently partnered with the Downtown Detroit Partnership to furnish Chalet 313 designed by Gardner White, a two-story heated lounge overlooking Campus Martius and the downtown skyline.

“We are thrilled Gardner White is returning downtown, not far from where the company was founded more than a century ago,” said Detroit Mayor Mike Duggan. “Having their new storefront on Woodward Avenue across from Hudson’s Detroit is a big part of re-establishing a vibrant downtown shopping district. I'm sure Detroiters will be eager to support a hometown company like Gardner White that has continued to sponsor many of our city's most beloved annual events.”

GW HOME will showcase premium brands such as Bernhardt, Rowe, Vanguard, Drew & Jonathan Home, Tempur-Pedic, Aireloom, Kingsdown, and Michigan-made Serta products. The store will also feature a selection of locally sourced furnishings, reflecting Gardner White’s commitment to both style and community. GW HOME plans to host regular Detroit-based events and experiences for customers. Details on the grand opening celebration and ribbon-cutting event will be announced in the coming weeks.

“Downtown Detroit is set to welcome an iconic Michigan brand with Gardner White's first GW HOME concept store,” said Naumann Idrees, Senior Vice President of Leasing at Bedrock. “GW HOME will cater to the needs of customers in search of a specially curated selection of furniture and exclusive and local products. This is a fantastic addition to the city and our Bedrock portfolio, and we are looking forward to the opening soon.”

 


 

About Gardner White 
Family-owned and operated for 112 years across four generations, Gardner White is Michigan's #1 furniture and mattress retailer with 14 stores throughout metro Detroit, Ann Arbor and Saginaw. Headquartered in Warren, Michigan, Gardner White is rooted in providing customers quality products, great value and innovative services, and is deeply dedicated to the communities they serve. Gardner White is the presenting sponsor of America's Thanksgiving Parade and was recently named Top 100 Retailer in the United States, and Best Places to Work by Furniture Today and Crain's Detroit Business. For more information, visit www.gardner-white.com.