Spring Air Named Exclusive Distributor of Cruise II Rocking Bed Base
Furniture World News Desk on
3/5/2025
Spring Air International, a Top 20 bedding manufacturer, has been named the exclusive distributor of the Cruise
II rocking bed base, a patented product by Innova Sleep Systems. The adjustable base introduces a head-to-toe
rocking motion designed to enhance sleep quality and relaxation.
Unlike traditional adjustable bases that raise and lower the head and foot sections of a mattress, the Cruise II
features a rhythmic movement that mimics the motion of a cradle.
“The head-to-toe elliptical movement triggers a vestibular massage that not only helps soothe anxiety by
lowering cortisol levels but also engages the body’s parasympathetic response to promote overall health and
wellness,” said Nick Bates, president and chief executive officer of Spring Air. “Rocking stimulates the
body’s natural production of melatonin, our natural sleep aid, and studies have shown that rocking can
increase the duration of deep sleep stages, leading to more restorative sleep.”
Bates added that the movement may also help reduce pain by promoting relaxation and releasing endorphins. The gentle
motion could be beneficial for individuals with chronic pain conditions such as fibromyalgia. Additionally, research
suggests that rocking can improve circulation, which is particularly relevant for individuals with diabetes or
arthritis.
Cruise II Features and Availability
The Cruise II rocking base includes wave and pulse massage modes, an underbed light, and a wireless, backlit remote
with two preset memory positions, a flashlight, and a timer. The rocking function automatically stops after six
hours, returning to a horizontal position. The suggested retail price for the queen-size model is $3,999, subject to
potential tariffs.
“Innova Sleep Systems is excited to partner with Spring Air International in the distribution of the
Cruise,” said Lauren Wu, director of operations. “We sought out Spring Air due to their extensive global
reach along with their long-standing reputation for excellence and integrity. Introducing this unique, head-to-toe
rocking adjustable bed base aligns with both Innova and Spring Air’s commitment to enhancing sleep technology
while closely listening to the wants and needs of consumers. We believe this partnership will have a significant
impact on the retail landscape by offering consumers a distinctive sleep solution with notable health and wellness
benefits.”
Bates noted that the product provides retailers with a unique offering in the adjustable base category. “Retail
sales associates can highlight the health and wellness advantages of this exclusive Spring Air product while also
benefiting from higher-value sales. Customers enjoy an enhanced sleep experience, and retailers can foster loyalty
and repeat business while increasing their overall profitability.”
About Spring Air International
Founded in 1926, Woburn, Massachusetts-based Spring Air International is a Top 20 U.S. bedding manufacturer
and widely recognized consumer brand. The company boasts of its ability to service retail customers from north
to south and coast to coast in the U.S. and is produced in nearly 70 countries through its international
network. The company is committed to helping retailers drive business through partnerships and quality inspired by a
century of integrity. For more information, visit www.springair.com