Bernhardt to Debut New High Point Showroom in April
Furniture World News Desk on
3/25/2025
Bernhardt will debut its new showroom building at the Spring High Point Market, April 26-30, 2025. The company is
moving to a freestanding, two-story building at 101 N. Hamilton Street in High Point’s Design District,
marking a significant milestone in its 135-year history.
“This new showroom is much more authentic to our brand aesthetic, and every part of it, from the exterior to
each interior room, showcases our passion for design,” said Alex Bernhardt, Jr., president and CEO of
Bernhardt. “We want this space to not only present our furniture and collections within the most beautiful
settings, but also to inspire each visitor to our showroom.”
A New Space for Inspiration and Hospitality
The 95,000-square-foot showroom—40% larger than Bernhardt’s previous IHFC location—features an
art-focused, modern interior that highlights textural materials and contemporary design.
Key elements of the new showroom include:
- A dedicated art gallery featuring original works
- Gathering spaces for networking and relaxation
- A new club area designed to host buyers for meals and social events
“This is only the third furniture market space that Bernhardt has occupied in its history,” Bernhardt
said. “We’ve known for quite a while that we needed a larger space to truly showcase our collections in
a more elevated aesthetic. But this showroom isn’t just about more square footage – it’s about
crafting a destination at market, a gallery that is exciting and inspiring. We know that visitors to this building
are going to be transported by what they see.”
Bernhardt’s new showroom will open during High Point Market, April 26-30, 2025.
About Bernhardt
Headquartered in Lenoir, NC, Bernhardt is a luxury heritage brand that has long been associated with
iconic furniture design. Founded in 1889 by John Mathias Bernhardt, the company’s history began over 130
years ago. Since then, families of talented artisans and employees have passed down their skills, creativity,
and artistry, forming the bedrock of the company. Today, Bernhardt continues that legacy with a passion for
inspired design. Led by the family’s 4th generation, Bernhardt has grown into the
country’s largest family-owned high-end furniture company and a leading global furniture manufacturer,
with eight manufacturing facilities in North Carolina, six offices overseas, and sales representatives in 50
countries. Characterized by the use of uniquely beautiful materials and an elevated design aesthetic, Bernhardt
furnishings are instantly recognizable. They can be found in beautiful homes, hotels, offices, universities, and
other fine properties worldwide. Follow @BernhardtFurniture on Facebook and Instagram.