Panel to Explore ‘Selling the Experience of Design’ at High Point Market
Furniture World News Desk on
3/13/2025
American Leather will present a panel discussion, Selling the Experience of Design, at the April High Point
Market, focusing on how designers and brands communicate emotion, experience, and sensory immersion in their
marketing strategies. The event will take place on Saturday, April 26, at 4:00 PM in the
company’s showroom on the 5th floor of Showplace. A reception will follow from 5:00-9:00 PM.
Led by moderator Ericka Saurit, founder and creative director of Saurit Creative, the discussion will delve into crafting
compelling narratives and immersive brand experiences that connect with clients on a deeper level. Guests will learn
to translate the essence of their designs into messaging that resonates, evokes desire, and elevates their brand.
Through expert insights and real-world examples, attendees will discover how to sell the experience of
design—far beyond the look.
The roster of panelists features specialists in the luxury realm of home and product design, interior design,
architecture, brand experience and communications. They are:
Cathy Purple Cherry – Principal and founder of Purple Cherry Architects, specializing in designing
extraordinary residences and estates across the country, with a focus on view-oriented properties. Her book, The
Design of a Country Estate, was published fall 2024.
Isabel Ladd – Interior designer known for her vibrant and eclectic style, blending bold colors
and patterns to create uniquely personalized spaces, she is the founder of Isabel Ladd Interiors. A sought-after speaker whose
work has been featured in more than 75 top design publications, Isabel is also a brand partner with several leading
interior products manufacturers.
Stéphanie Le Rouzic – Creative force behind the French design studio, Fifi
Mandirac + Mars Avril, she is
known for her independent, playful and colorful designs that bring joy and creativity to daily life.
Ashley Ross – Principal designer at Muse Noir
Interiors, recognized for her inventive approach to interior design, creating spaces that reflect
individuality and sophistication, she was selected by House Beautiful for their 2024 Next Wave class of
bold, innovative rising design stars and has received numerous other accolades for her work.
Lance Trachier – Creative Director at American Leather, brings a fresh, uninhibited
perspective to the brand's versatile, innovative approach to modern handcrafted upholstery.
Moderator Ericka Saurit is a strategic branding and creative impresario dedicated to building iconic home brands that
inspire connection and transform how we live.
American Leather is a founding member of the Sustainable
Furnishings Council and a member of HPxD. Dedicated
to fully customizable, sustainable, made in the USA products, their collections of exceptionally-crafted leather and
fabric-covered seating and coveted Comfort Sleepers® resonate with finer retail partners, professional interior
design firms, hospitality and resort clientele worldwide.
About American Leather
American Leather believes exceptional furniture begins with thoughtful design, unmatched craftsmanship, and a commitment to innovation. Since 1990, the company has redefined what it means to create custom, made-to-order furniture, handcrafting each piece in their Dallas, Texas facility. Their timeless styles feature an array of leather and fabric sofas, accents chairs, motion furniture and their award-winning Comfort Sleeper® for both residential and commercial applications.
The American Leather showroom is open daily from 8:00 AM to 6:00 PM throughout the April High Point Market. Visit their website, or follow on Instagram @americanleather.