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Paramount Sleep Highlights Specialty Collections, Brand Partnerships at High Point Market

Furniture World News Desk on 4/21/2025


Paramount Sleep Company will present a curated lineup of new mattress collections during the Spring High Point Market as it continues to mark its 90th anniversary. The Norfolk, Virginia-based manufacturer will display four collections from its portfolio of luxury and specialty brands at its showroom located at 330 S. Wrenn St.

The Spring 2025 introductions include models that incorporate natural and recycled materials, exclusive international partnerships, and targeted retail programs. Paramount Sleep recently earned the right to use the Seal of Cotton trademark, becoming the only mattress manufacturer currently authorized to use the Cotton Incorporated label. The trademark will appear in the redesigned HD Super Duty collection.

HD Super Duty Collection with Seal of Cotton Trademark
The HD Super Duty line includes two series:

  • Classic Series (4 models): Suggested retail prices range from $1,299–$2,199. Features include high-density foam-encased spring construction, recycled blue cotton, and high-density comfort foam.

  • Signature Series (4 models): Suggested retail prices range from $1,999–$2,999. This step-up series includes a zoned, heavy-gauge pocket spring unit encased in high-density foam, recycled blue cotton, and bio-based graphite memory foam.
    All models are hand-compression tufted and backed by a 20-year non-prorated warranty.

International Brand Collaborations

  • Hypnos Wool Series: Designed in the U.K. and made in the U.S. by Paramount Sleep, this line is based on the Hypnos Whole Sleep Wool range. Materials include Woolkeepers®-sourced wool, GOLS-certified organic latex, horsetail, micro-coils, and recycled pocket springs. Profiles include plush, firm, and pillow-top options. Suggested retail prices range from $7,000–$12,000 and follow MAP pricing. Hypnos mattresses are hand-built using traditional British craftsmanship; the company has held a Royal Warrant since 1929.

  • A.H. Beard Sleepsmith Collection: Produced through Paramount’s partnership with the 125-year-old Australian mattress manufacturer A.H. Beard, this collection features Tencel fabric, lambswool, New Zealand wool, horsetail, coconut pads, and GOLS-certified latex. The mattresses are hand-cut, hand-layered, and side-stitched, supported by a European-style pocket spring system.

Special Edition Anniversary Beds
To commemorate its 90th year, Paramount Sleep has introduced Special Edition beds with a promotional MSRP of $1,699–$1,799. These models are part of a year-long retail and consumer giveaway campaign.

New Partnership with Purecare
Paramount has partnered with bedding brand Purecare to present a unified showroom experience for mattresses and sleep accessories. Purecare focuses on wellness-oriented bedding essentials, and the collaboration offers retailers the opportunity to explore integrated product assortments.

Market Event
Paramount Sleep will host a Food Truck Mixer on Sunday, April 27 from 4–7 p.m. at its showroom (330 S. Wrenn St.) featuring Taco Bros. All market attendees are invited.

 

 

About Paramount Sleep Company®
 Paramount Sleep Company is a fourth-generation, family-owned mattress manufacturer based in Norfolk, Va.  For 90 years, the company has remained one of the industry’s premier suppliers of high-quality luxury mattress sleep systems. Available at many top retailers across the country, the company produces handcrafted mattresses under the unique brand names:  A.H. Beard®, Back Performance®, H.D. Super Duty®, Hypnos®, Kiwi Collection, Nature’s Spa®, Paramount®, and Bloomingdale’s Asteria™. For more information, visit www.ParamountSleep.com.