Sleep Number Launches BreatheIQ App to Help Users Monitor and Understand Snoring

Furniture World News Desk on 3/25/2025

Sleep Number Corporation has introduced BreatheIQ™, a new mobile app designed to help individuals better understand their snoring patterns and potential underlying health issues. The free app uses audio input from a smartphone to analyze snoring and offers educational insights, with the goal of encouraging users to take proactive steps in managing their sleep health.

An estimated 116 million U.S. adults snore, which may disrupt their own sleep as well as their partners’. While lifestyle changes and smart bed adjustments can help reduce snoring, certain snore patterns may indicate more serious health concerns that warrant medical evaluation. BreatheIQ provides users with information about snore types and breathing irregularities. Through an upgrade to BreatheIQ+, users can access enhanced features, including the ability to track snore phenotypes and respiratory trends over time.

“Most people have no idea that snoring may mean more to their health. BreatheIQ lets consumers easily understand their snoring and breathing irregularities,” said Annie Bloomquist, Chief Innovation Officer at Sleep Number. “BreatheIQ eliminates barriers to the long and complicated process of sleep assessments, making them accessible to more people and encouraging users to take better control of their sleep health. In partnership with GEM SLEEP, Sleep Number is empowering sleepers to uncover the meaning of their snore, and take action toward care for chronic sleep disorders, including sleep apnea, without leaving home.”

The app offers users the option to connect to GEM SLEEP, a virtual care clinic, for a medical assessment and potential diagnosis of sleep apnea. BreatheIQ does not diagnose or assess the risk of sleep disorders itself but serves as a bridge to care. According to the American Academy of Sleep Medicine, over 30 million U.S. adults have been diagnosed with sleep apnea, though an estimated 80% of cases remain undiagnosed.

Sleep Number’s existing Smart Sleepers have received notifications within their Sleep Number app to download BreatheIQ. Those who upgrade to BreatheIQ+ will gain access to RespiratoryIQ, a feature that monitors respiratory patterns over time, offering users data that may indicate illness onset or recovery. Subscription plans for BreatheIQ+ start at $14.99.

BreatheIQ is available for download on the App Store and Google Play. Use of a Sleep Number smart bed is not required. The app was developed in partnership with Diametos GmbH, a German company specializing in snore-related digital health applications and known for its extensive repository of snore phenotype data.

For more information, visit BreatheIQ.com.

*These apps are provided for informational purposes only and are not intended to and cannot diagnose, assess, cure, treat, or prevent any disease.

About Sleep Number Corporation
 Sleep Number is a sleep wellness company. We are guided by our purpose to improve the health and wellbeing of society through higher quality sleep; to date, our innovations have improved nearly 16 million lives. Our sleep wellness platform helps solve sleep problems, whether it’s providing individualized temperature control for each sleeper through our Climate360^® smart bed or applying our 32 billion hours of longitudinal sleep data and expertise to research with global institutions.

Our smart bed ecosystem drives best-in-class engagement through dynamic, adjustable, and effortless sleep with personalized digital sleep and health insights; our millions of Smart Sleepers are loyal brand advocates. And our 3,700 mission-driven team members passionately innovate to drive value creation through our vertically integrated business model, including our exclusive direct-to-consumer selling in nearly 650 stores and online.

To learn more about life-changing, individualized sleep, visit a Sleep Number^® store near you, our newsroom and investor relations sites, or SleepNumber.com.