Symphony Sleep Introduces Customizable ‘Menu Concept’ for Retail Partners

Furniture World News Desk on 4/4/2025

Symphony Sleep, a supplier of adjustable bases and related accessories, has introduced a new customizable "menu concept" designed to help retailers build tailored programs to align with their specific operational goals. The new format will debut at the upcoming Summer Las Vegas Market in July.

Structured similarly to a restaurant menu, the concept categorizes Symphony Sleep’s offerings into three distinct sections to simplify product and program selection for retailers.

Menu Structure Overview

• Entrées: Features all seven adjustable base collections currently available from Symphony Sleep. Each base is designed with varying levels of functionality, engineering, and feature sets.
  
  
• Side Dishes: Includes a range of compatible accessories intended to enhance the consumer experience and provide additional sales opportunities.
  
  
• Desserts: Offers marketing and sales support tools such as point-of-purchase displays and video content aimed at helping retailers improve customer engagement and team training.

“Retailers need partners who go above and beyond providing quality products by delivering holistic support to ensure sell-through success,” said John Schulte, President of Symphony Sleep. “With our menu concept, we’re setting the table for our partners to build a program that fits their business model, engages their sales team, and ultimately helps them make more money. This is a creative yet strategic articulation of our full value proposition.”

Symphony Sleep’s goal with this initiative is to give retailers the tools to streamline decision-making and better align product offerings with local market needs. The concept is also intended to support sales team engagement and improve the customer shopping experience through clearly defined solutions and support assets.

The company will formally roll out the menu concept at its showroom during the Las Vegas Market in July 2025.

About Innovative Sleep Technologies:
 Innovative Sleep Technologies (IST) is a new brand launched by industry veterans to provide the residential furnishings, home healthcare and recreational vehicle industries with expertise in the design, manufacturing and marketing of adjustable and platform beds, mattresses, and pillows. With headquarters, warehousing and logistics in Missouri, IST has ownership in factories and leverages a strategic manufacturing network across Asia, Europe and Central America. For more information, visit www.symphonysleep.com.