Synchrony and Ashley Renew Consumer Financing Partnership

Furniture World News Desk on 4/15/2025

Synchrony (NYSE: SYF), a consumer financial services company, and Ashley, a leading furniture store brand in North America, have renewed their longstanding financing partnership. The agreement ensures Ashley customers will continue to have access to Synchrony’s credit solutions to support home furnishings purchases.

The Synchrony–Ashley partnership began in 2010 and has provided financing to millions of customers through the Ashley Advantage™ Credit Card. Under the renewed agreement, Synchrony remains the exclusive financing provider and will continue to offer promotional terms including deferred interest, equal pay/no interest, reduced interest plans, and fixed monthly payment options, with terms ranging from six to 72 months.

“For nearly 15 years, Synchrony and Ashley have worked together to offer seamless financing solutions that provide real value to customers,” said Curtis Howse, CEO of Home & Auto at Synchrony. “This renewal strengthens our commitment to supporting Ashley’s customers and independent licensees with financing options that make home furnishing purchases more accessible and affordable.”

More than 750 independent Ashley licensee locations currently participate in the Synchrony program. The extended partnership is designed to benefit both customers and business owners through financing tools and marketing initiatives aimed at increasing customer engagement, improving credit approvals, and supporting retail sales across Ashley’s national footprint.

“Synchrony’s relentless commitment to innovation and customer-centric experiences makes them the perfect partner to help our licensees grow their business and keep Ashley number one,” said Chad Spencer, CEO of Ashley Global Retail. “We are committed to continuous improvement in the retail finance space, and we know Synchrony is the right partner to accomplish this.”

Highlights of the Renewed Partnership Include:

• Data and Analytics Support: Synchrony will continue providing insights that help Ashley and its licensees evaluate promotional performance, customer behavior, and program results.

• Ongoing Technology Investment: Synchrony plans to further enhance its digital platforms, supporting a streamlined credit application process in-store and online.

• Flexible Financing Options: Customers will maintain access to a wide range of financing solutions backed by Synchrony’s risk tools and decisioning models.

The partnership renewal reflects both companies’ shared interest in delivering consistent customer financing experiences and supporting retail success in the home furnishings sector.

About Ashley
Ashley is committed to being your trusted partner and style leader for the home. This commitment has made Ashley the largest furniture store brand in North America and one of the world’s best-selling home furnishing brands with more than 1,100 store locations in 70 countries. Start designing your dream home today. Visit Ashley online at www.ashley.com. Connect on social media through Instagram, Facebook, YouTube and TikTok, and check out our design-focused boards on Pinterest. 

About Synchrony
 Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoor, pet and more. We have an established and diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers, which we refer to as our "partners." We connect our partners and consumers through our dynamic financial ecosystem and provide them with a diverse set of financing solutions and innovative digital capabilities to address their specific needs and deliver seamless, omnichannel experiences. We offer the right financing products to customers in their channel of choice. For more information, visit www.synchrony.com.