Jonathan Louis Launches Casae at High Point Market to Mark 40th Anniversary

Furniture World News Desk on 4/23/2025

Jonathan Louis is commemorating its 40th year in the home furnishings industry with the launch of Casae, a new design studio and luxury upholstery brand debuting at the April 2025 High Point Market. The introduction of Casae signals a strategic expansion for the company, combining its legacy of craftsmanship with a forward-looking approach to collaborative, design-focused furniture making.

“Casae was born from our enduring passion for design and deep respect for the craft,” said Heidi Gonzalez, Vice President of Product Development. “It’s a collaborative space where timeless craftsmanship meets forward-thinking design. We’re here to co-create with our partners.”

Casae is positioned as a distinct brand within the Jonathan Louis portfolio, offering a curated approach to custom upholstery tailored to style-driven retailers, e-commerce platforms, and interior designers. The new studio emphasizes creative collaboration and storytelling through design.

The brand launches with eight original upholstery collections, characterized by sculptural shapes, layered textures, and detailed finishes. The pieces are designed to balance function and visual impact, reflecting Casae’s focus on refined comfort and thoughtful craftsmanship.

“This launch is both a celebration and a turning point,” said Javier Sanchez, CEO of Jonathan Louis. “Casae speaks to the next generation of design leaders; those who seek identity and intention in the pieces they specify. It reflects who we are and where we’re going.”

Casae is housed in a newly designed 5,600-square-foot showroom at High Point Market, intended to immerse visitors in the brand’s aesthetic. The space showcases tonal palettes, architectural forms, and tactile materials in a setting designed to foster creative dialogue.

The name Casae, derived from the Latin word for “house,” underscores the brand’s focus on emotional connection and curated environments that reflect the evolving nature of how people live and gather.

Jonathan Louis will exhibit Casae from April 20–30 at Centers of High Point, 401 S. Centennial St., Showroom 124 Floor 1 & 121 Floor 1.

About Jonathan Louis
Welcome to Jonathan Louis — where style meets comfort, and creativity shapes every piece. It all began in 1985 with a simple dream: create stylish, well-crafted furniture that people could actually afford. Today, that dream has grown into one of America's largest furniture manufacturers, guided by CEO Javier Sanchez and COO Johnny Valle who carry forward our founder's vision.

 But the real story? It's about the people. We're a community of artists, designers, and craftspeople—parents, siblings, and friends—who pour creativity into every piece we make. Many have been with us since the beginning, bringing decades of expertise to our workshops.

 What makes us different is how we blend artistry with accessibility. Our eight manufacturing facilities aren't just production lines—they're studios where imagination takes physical form in furniture that retailers love to showcase and customers connect with instantly.

 With countless configurations, colors, and fabrics, we create the possibilities—you create the moments that matter in your space. Your style. Your statement. For more information, visit  www.jonathanlouis.com.

Casae 
Casae exists toreimaginethe custom upholstery experience for design professionals and retailers. We're on a mission to make premium design accessible, bridging the gap between exceptional craftsmanship and smart pricing.

 By leveraging our vast network of creative talent, premier sourcing partners, and expert craftspeople, we're setting new industry standards. Our goal is to offer elevated, unique designs that allow our partners to stand out in a crowded marketplace.

 At Casae, we believe that exceptional design should be within reach. We're here to make the creation process seamless, empowering you to bring your boldest visions to life. Together, we're not just making furniture – we're crafting the future of home design, one bespoke piece at a time. For more information, visit www.casaedesignstudio.com.