Flexsteel Expands Marketing Support Tools to Help Retailers Drive Engagement and Sales

Furniture World News Desk on 6/6/2025

Flexsteel Industries is advancing its retailer support strategy with a suite of marketing tools designed to help independent furniture dealers increase visibility and convert consumer interest into sales. The initiative is part of the company’s broader commitment to partnering with retailers to address evolving market conditions and consumer behavior.

“We start every campaign with the consumer in mind. Once we have our insights, we immediately shift focus to how we can best support our retail partners with turnkey, ready-to-use content and tools,” said Laura, Senior Marketing Manager at Flexsteel. “Our goal is to make execution easy and impactful for every dealer, no matter their size or market.”

Flexsteel’s retail support includes a marketing toolkit tailored for ease of use across in-store and digital platforms. Resources are designed to help dealers maintain consistent messaging and adapt to local markets with minimal lift.

Available marketing support includes:

• Customizable landing page templates and digital display ads
• Social media content via Promoboxx and influencer platform Popfly
• Pre-built TV spots and branded video assets
• Lifestyle photography, B-roll, and showroom-ready visuals
• Co-op eligible promotional materials and in-store signage

Flexsteel’s in-house marketing team works directly with retailers to help activate and implement these tools, offering technical assistance and creative support.

Retailers report that the materials simplify their marketing efforts and support year-round engagement.

“We use just about all the marketing materials Flexsteel provides. The content makes it so much easier to produce our social media posts, and it offers a great variety of product information,” said Barrow Fine Furniture. “What sets Flexsteel apart is that it’s one of the few vendors offering consistent marketing support beyond just major sales events. Having engaging content to share year-round helps drive business every day.”

“Flexsteel makes it easy for us to stay active on social media. The content is simple to share, and Promoboxx has become one of our favorite tools,” said Jerseyville Flooring & Furniture. “We’ve also really appreciated the quality of the video production. It gives our marketing a professional edge without the extra work.”

The company says its ongoing strategy is focused on supporting dealer success through frequent communication, consumer-aligned content, and tools that can be quickly implemented across a range of retail environments.

For more information about Flexsteel’s marketing support programs, contact marketing@flexsteel.com.

About Flexsteel
Flexsteel Industries, Inc., founded in 1893 and headquartered in Dubuque, Iowa, is one of the largest manufacturers, importers, and marketers of residential furniture products in the United States. The company distributes furniture products through a network of independent retailers and national accounts. Flexsteel’s products include upholstered and wood furniture for living, dining, and bedroom, as well as home office and motion furniture. Flexsteel is known for its Blue Steel Spring technology and commitment to craftsmanship, quality, and customer satisfaction.