Natuzzi Group Opens 7th Natuzzi Italia Store in Australia

Furniture World News Desk on 12/3/2013

Natuzzi s.p.a. reported the opening of a new shop in Sydney, bringing the total number of Natuzzi Italia Store in Australia to seven.

The new shop – with an area of 6300 sq ft and no less than 27 room settings is equipped with a station devoted to 3D interior design – called Your Design By Natuzzi and Design studio - which allows customers to design and furnish their own homes using a touch screen. Thanks to very detailed photo-realistic images, the software enables customers to see how Natuzzi’s living sets fit into the consumers’ own environments.

The opening in Sydney follows the one in Keswick last July (in Adelaide), while more stores are already open in Brisbane, Melbourne and Perth.

Sydney is the most recent stage of the overall strategy of the Natuzzi Group to achieve better consolidation of its business in mature markets, to expand the retail network in countries with high rate of growth (such as China, Brazil, India, Russia) and to enter some of the previously unexplored areas of Africa and Asia, where the Group continues to play its role as a pioneer for the Made in Italy.

In 2013 Natuzzi opened two shops in Vietnam (first in Ho Chi Minh City and then in Hanoi), a number of stores in Brazil, two shops in China, one in South Korea, one in India and two stores in Africa, one in Abidjian (Côte D'Ivoire) and one in Algiers (Algeria).

In addition, the Group also continues to increase its presence in Italy, thanks to the recent opening of a new shop in Rome.

Pasquale Natuzzi, chairman and founder of the Natuzzi Group, stated: "I am extremely pleased to announce the opening of the new Natuzzi Italia Store in Sydney. On the one hand, it represents one more achievement on our way to strengthen our presence in Australia and on the other it expresses at its best all the potential of our new concept store designed to create a unique shopping experience for our customers through innovative design and interior decoration services. As for the new Natuzzi Italia store in Côte d'Ivoire in the city of Abidjan and the second Natuzzi Italia store in Vietnam (the Asian country with the highest growth rates after China), they confirm our vocation to the strategic role of pioneer for Made in Italy in emerging countries."

The overall number of Natuzzi Italia Store around the world totals to 289, in addition to the 336 Natuzzi Italia Galleries, opened in partnership with major department stores worldwide.

About Natuzzi S.p.A.: Founded in 1959 by Pasquale Natuzzi, Natuzzi S.p.A. designs and manufactures a broad collection of residential upholstered furniture. With consolidated revenues of EUR 468.8 million in 2012, Natuzzi is Italy's largest furniture manufacturer. The Natuzzi Group exports its innovative high-quality sofas and armchairs to 123 markets on five continents under separate brand names, Natuzzi Italia, Natuzzi Editions (only for the North American market) /Leather Editions and Softaly. Cutting-edge design, superior Italian craftsmanship and advanced, vertically integrated manufacturing operations underpin the Company's market leadership. Natuzzi S.p.A. has been listed on the New York Stock Exchange since May 1993. The Company is ISO 9001 and 14001.