Restonic Takes Aggressive Approach With Social Media

Furniture World News Desk on 12/12/2013

Restonic on Perfect Pace with the Launch of a Blog


  

Ron Passaglia & Julia Rosein


According to a 2012 social media study, 61% of US consumers have made a purchase based on a blog post. Restonic, a top 10 bedding manufacturer reported that it has laid claim to yet more digital real estate with the launch of their blog this week. 

Whether you call it blogging, content marketing or inbound marketing, there’s no denying the power of creating and sharing digital assets to grow brand awareness and create a community of followers. In an effort to satisfy a rapidly growing social media community from across North America, while tempting digital natives with voracious appetites for innovation, Restonic says it  is taking an aggressive approach to sustainable online growth.

“We know that consumers purchase based on trust and that blogs are instrumental in helping convert trust to action,” says Ron Passaglia, President and CEO of Restonic. “With the launch of our blog, we’re supporting our customers’ digital dreams by offering an equal balance of inspiration and information – infotainment.”

Research shows that consumers who research online before making a purchase are hungry for the “flip-through” experience – social media to blog to purchase – which drives referrals and loyalty. According to HubSpot, companies that actively blog enjoy 55% more website visitors.

“Our digital strategy has taken on a trailblazing feel with our Brand Engineer, Julia Rosien, at the helm,” says Passaglia. “Our Facebook and Twitter channels have more than doubled since Julia joined our team and her expertise with developing engaging blog content will continue to propel us forward in the digital arena.”

Restonic’s  digital strategy is designed to support their retail partners. So committed is the company to retailer support and consumer engagement, Passaglia said the Las Vegas Market showroom will feature their full suite of products as well as the marketing support system Restonic has engineered to drive sales.

Buyers and consumers aren't the only groups who have taken notice of Restonic's exceptional value. The media, too, has been generous with praise. Restonic has been recognized by Consumer Digest as a "Best Buy" more than any other manufacturer. The company is also the only three-time consecutive winner of the Women's Choice Award.


About Restonic: Restonic is guided by the principle that getting a healthy night’s sleep is a right, not a privilege: this means that every Restonic mattress is crafted with better quality materials and greater attention to detail than comparably priced mattresses from competitive brands. Restonic Mattress Corporation is a leading international bedding company with 29 manufacturing facilities throughout the world, including North America, the Far East, Europe, India, Brazil, Middle East and South Africa. For more information visit www.restonic.com.