Seahawk Designs Introduces New “Synergy Collection” At Winter Las Vegas Market

Furniture World News Desk on 1/18/2014

Addressing the growing popularity of adjustable bed bases, Seahawk Designs Inc. announced the introduction of its Synergy Collection - a series of low-profile platform beds specifically engineered to accommodate 85-percent of the adjustable beds on the market today. Featuring ample storage, the series offers seven designer wood and upholstery finishes as well as matching headboard options at competitive price points. The Synergy Collection will debut at the Winter Las Vegas Furniture Market, Jan. 26th-30th.

The Synergy Collection will be offered in five versatile upholstery options as well as two wood finishes – Espresso and a lighter, weathered Driftwood. Each piece can be sold alone or with a matching 60-inch headboard, creating a standout centerpiece in any bedroom. The line features as much storage capacity as a bedroom chest, with four 24-inch full extension drawers that have touch latch features. That’s even more storage than the company’s acclaimed STO-A-WAY products. A low profile design truly makes the collection a standout. The platform beds sit at 9-inches with 3-inch side rails that allow adjustable bases to sit hidden inside.

“Continued feedback from retailers really sparked the creation of the Synergy Collection. Consumers were looking for two things – a stylish foundation for their adjustable bed and full storage capabilities. That simply didn’t exist until now. Better yet, we’ve created a universal piece of furniture engineered to work with the most popular adjustables on the market,” said Seahawk Designs CEO William Jahn. “We’ve had select retail partners preview these pieces and they’re confident this will meet their customers needs while increasing sales tickets.”

Jahn added that “Care has to be taken with bases that they do not exceed 30-inches in height, because at that height the consumer would need a step stool just to get into bed! It’s impractical and makes the bed appear overly large. However, that’s a common problem when adding any foundation to an adjustable base. Our design keeps the mattress at standard bed height, so that it’s both elegant and practical.”

Seahawk Designs will show the Synergy Collection at its newly expanded space in the Classic Sleep showroom located at B-0970. The suggested retail price is $599 - $799 in queen.

Seahawk Designs Inc., creators of the STO-A-WAY® bed storage system, offers the answer to every consumer’s need to maximize space and storage without compromising quality. Headquartered in Riverside, California, Seahawk Designs Inc. products are available in over 2,000 retailers nationwide. For more information, visit: www.sto-a-way.com