Abbyson Living Debuts ‘Monica Pedersen’s Furniture Collection at Las Vegas Market

Furniture World News Desk on 6/27/2014

L to R: Rodd Rafieha (VP Sales and Mktg., Abbyson Living), Doddy Rafieha
(Sr. VP, Abbyson Living), Yavar Rafieha (President, Abbyson Living), Monica Pedersen.


Abbyson Living has revealed the second phase of its summer branding and marketing campaign. The initiative includes an intensified social media strategy surrounding celebrity designer and lifestyle expert Monica Pedersen and her new furniture collection for Abbyson Living, “Make it Beautiful.” The collection will offer 30 new designs within the upholstery category, boasting new soft colors and fashionable charm.

“We fell in love with Monica’s style, personality and exquisite taste,” said Yavar Rafieha, President of Abbyson Living. “From her years hosting HGTV’s shows ‘Designed to Sell’ , ‘Bang for Your Buck’, and most recently as an expert judge on NBC’s ‘ American DreamBuilders ‘, Monica knows what works.”

“We have very similar missions in terms of beautifying the home and see Monica as a tremendous complement to the Abbyson Living brand,” Rafieha added.

The pieces in Pedersen’s Make it Beautiful furniture line include tufted chairs, sofas, barstools and ottomans. Each piece is characterized by stunning details such as feminine-like rounded curves, nail head trim, soft-to-the-touch fabrics and delicate colors that can emphasize the beauty of any living space.

“I’m really designing for ‘Her,’” said Pedersen. “Women want to be surrounded by beautiful things that are going to last and that are of good value. I always encourage people to think ahead and invest in pieces that will meet their current living needs and grow with their personal style. That’s what this collection is about.”

The new designs will be unveiled inside Abbyson Living’s showroom Building B-880, this Las Vegas Summer Market, July 27 - 31. The new marketing campaign includes a unique approach showcasing a strategic collaboration between Abbyson and Pedersen.

For more information about Abbyson Living, visit www.Abbyson.com