Help Your Customers Age Gracefully: Tip #3 - They Don't Want To Admit It
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According to a report by the Central Intelligence Agency (CIA) almost 19% of the entire United States will be over the age of 65 by 2023.
In marketing to the Baby Boomer Generation products that we know they need and want, it is important to make sure you call them out by name and write your advertisement specifically about them and their needs.
Baby Boomers do not want to admit to getting older. It is a generation used to having it all and they will not consider the fact that age will slow them down. So if you sell a lift chair to them, do not sell it the way medical equipment retailers sell it as a way to help old folks out of their seats. Rather, this lift chair needs to be romanced to a Baby Boomer so they see it is actually a power recliner that so happens to have the benefit of a lift mechanism to help the Baby Boomer out of their sitting position onto their feet without extra wear and tear on the knees or hips.
Aging Gracefully Home Furnishing Ideas are brought to you by Mega Motion, Power Recline with Lift Chairs, to meet the health needs of America’s aging Baby Boomers. For a free report “The Biggest Untapped Furniture Market Most Retailers Do Not Sell … And the Number One Drop dead Simple Strategy to Cash In On It” go to www.MegaPowerLift.com. Mega Motion will show at 220 Elm Street Space #201 during High Point market.
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