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Love Furniture Profits Tip: How To Get Maximum Mileage From Testimonials

Furniture World News Desk on 9/8/2014

By David Love
Love Furniture Profits

A couple of weeks ago we talked about how important it is to use testimonials to build credibility and get you more business.

There are many ways to use testimonials. Here are just a few.
  • Print up a sheet of testimonials. Attach It or include it in every mailing you put out. 
  • Do one testimonial to a sheet in large type and put on a stand on your front counter where it can’t be missed by your guests. Put a few around your showroom as well.
  • Include at least one testimonial in each ad, post card, flyer, etc.
  • Include at least one testimonial on your business card.
  • Include at least one testimonial in your store brochure.
  • Include at least one testimonial in your yellow page ad.
  • Include at least one testimonial on your web site. Here you have plenty of room for as many as you have. 

The best format for a testimonial is: “You guys are the best. John and Joan Smith. Anytown. MA.” The more specific the better. e.g. “You estimated 6 weeks to get my special order and it actually came in 4. We are so happy.” If you have a picture of the happy couple, even better.

Be sure you have the person’s consent. When I had my store I had a form for their comments with two boxes at the bottom they could check off. “You have my permission to use my comments in your marketing.” “Please do not use my comments in your marketing.” If you’d like me to send you that form, shoot me an email. Put Testimonial in the subject line.

How many testimonials do you need? As many as you can get.

These little weekly articles can only scratch the surface. To find out more, get your free copy ($97, but free to any furniture or mattress store) of my breakthrough Special Report, “5 Long Lost Secrets of Scientific Furniture and Mattress Advertising that work like magic in today’s economy for any furniture or mattress store to get you more customers, more sales, more profits.” Go right now to www.lovefurnitureprofits.com. David can be reached at david@lovefurnitureprofits.com. Phone: 803.764.3977.

Do you have an marketing frustration you’d like me to address? Shoot me an email and I’ll talk about it in a future article.

About David Love and Love Furniture Profits. Love Furniture Profits is an advertising consulting and coaching firm that shows retailers how to get more traffic, more and higher ticket sales and more profits using long-lost scientific advertising secrets unknown by about 99% of all of today’s retailers.

David is a 41 year furniture/mattress, in the trenches, industry veteran. His background includes retail furniture sales. Manager of a retail furniture store. 22 years on the road making money for companies like Sealy Mattress and Best Chairs. His territory and his retailers achieved sometimes remarkable sales increases due to the expert advertising and sales advice he gave. He has also owned and sold his own profitable store and was a highly regarded sales manager of a top 100 furniture store.

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