Dormeo N.A. Launches “Evolution Dream” Pillows At Las Vegas Market

Furniture World News Desk on 1/11/2015

Dormeo N.A.® announced it will expand its collection of bedding accessories at the upcoming Las Vegas Market, Jan. 18th – 22nd. The company said the new Dormeo Evolution Dream Pillow and the Dormeo Evolution Dream Memory Foam Pillow offer retailers the ability to increase attachment rate with pillows designed to compliment its luxury foam mattresses.

Perfect for back, side and stomach sleepers, the medium-soft Dormeo Evolution Dream Pillow and the medium-firm Dormeo Evolution Dream Memory Foam Pillow deliver luxurious comfort with the ergonomic support to help keep the spine in the perfect sleeping position. The center of each pillow uses Octaspring Technology’s MemoryCoilsTM to cradle the head and firmer Ecocell EcoSprings™ along the pillow’s sides, to create separate support zones. The outside layers of the Dormeo Evolution Dream Memory Foam Pillow is made of BreathNTech, plush and cooling memory foam, to provide a soothing contour while avoiding heat retention. The outside layer of the Dormeo Evolution Dream Pillow is wrapped in a plush fiber sleeve to wick away moisture and give a downy-soft feel. The pillows also feature removable and washable ultra-soft covers with air-mesh panels, allowing air to travel freely through the pillow, preventing hot spots and the build up of excess heat.

“The best night’s sleep comes from sleeping on a complete sleep system, which we believe is 80 percent mattress and 20 percent pillow. The Evolution Dream pillows provide the same comfort, support and cooling benefits as our mattresses and are the most complimentary accessory to our foam mattresses,” said Dormeo N.A. CEO Jon Stowe.

With this introduction, we not only build out our top-of-bed line-up we offer our retailers the ability to increase their attachment rate and increase ticket sales.”

To experience the entire Dormeo line-up, visit its showroom located in space B-0922.

About Dormeo: For more than 10 years, Dormeo has been a leading mattress brand in Europe and Asia. Making its North American debut in 2012, the company introduced its patented Octaspring in the U.S. Market. A breakthrough in mattress technology, the Octaspring's individual foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution center in Plano, TX, Dormeo is part of Studio Moderna Group, a leading European multi-channel direct marketing company. Dormeo is making a strong commitment to national advertising to drive consumer traffic.