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Caber Sure Fit Appoints Industry Veteran Mark Dentale To Lead Sales Effort In U.S.

Furniture World News Desk on 5/14/2012



Mark Dentale

Caber Sure Fit, a leader in the Canadian furniture and bedding protection market, has appointed Mark Dentale its vice president of U.S. sales as the company prepares to expand operations south of the border. Dentale is one of the leading sleep products sales executives in the U.S., having spent nearly 30 years with Simmons, Sealy, Spring Air and Natura World.

“For the past 11 years we have forged close relationships with the leading retailers in Canada, helping them merchandise and deliver extraordinary ROI in the furniture protection category. We are excited to have Mark lead our sales expansion efforts in the U.S.,” said Caber Sure Fit President and CEO Bernard Weinstein. “He is a seasoned executive, a known top sales and management performer in the furniture and mattress industry with key experience in both retail and wholesale sectors. With his extensive industry insight and strong business relationships, he is the ideal person to help us expand into the U.S.”

Just prior to joining Caber Sure Fit, Dentale served as vice president of sales for Natura World. Previously, he led northeastern sales at Spring Air from 2007 to 2008. From 1997 to 2002, Dentale was divisional vice president of sales at Simmons, overseeing the account representatives and manufacturing for the company’s eastern U.S. territory. Dentale began his sales career in 1982 as a territory manager for Sealy, eventually becoming a regional sales manager for the company.

Dentale received his bachelor’s of science in marketing and management from the State University of New York at Albany. He resides in Long Island with his children.

About Caber Sure Fit: Based in Markham, ON, Caber Sure Fit Inc. produces a stylish range of innovative décor enhancement and protection products for both B2B and B2C companies. Designed using cutting-edge technologies, Caber Sure Fit is dedicated to enhancing the lifestyles of today’s savvy consumers through its extensive line of products that refresh, transform and protect valuable home furnishings, as well as safeguard personal environments and invaluable good health. In 2012, the company plans to expand operations into select U.S. regions.