Love Furniture Profits Tip: Collecting Customer Information

Furniture World News Desk on 5/26/2015

By David Love
Love Furniture Profits.

“What do you do after someone visits your web site and fills out your sign-up form?”

The simple answer, for most stores, based on my experience, is “nothing.”

There are two purposes for getting a web site visitor to give you their information. One is to make them offers. The other is to build the relationship. Some are ready or almost ready to purchase. For them, the offer is important. For others, however, they are just doing some homework. Thinking of making a purchase maybe sometime in the future. Gathering information. For these, building the relationship is important.

There are three types of prospects out there. Hot, cool and cold. The Hot prospects are only about 3% or so of the population. Just about any ad from a good store with a good reputation with good merchandise and good values will attract that prospect. The Cold ones can just about never move up to Cool or Hot no matter what you do. So, your advertising’s job is to move the Cool one up to Hot.

This is why relationship building is so important. People like to buy from people they know and like. With today’s technology, follow up is easy and inexpensive. There’s really no reason why you can’t be doing it.

About David Love and Love Furniture Profits: Love Furniture Profits is an advertising consulting and coaching firm which works with a wide variety of furniture and mattress stores to help them slash advertising waste and pocket more profits. His typical client is someone who is good at what they do. Buying, display, sales training, deliveries. All the normal store functions. What they struggle with is getting enough people through the door. That’s where he can help.

To get your free copy of his new Special Report, “Exposed: 5 Profit-Draining Advertising Mistakes that are costing you money.” And how you can easily fix them, go to www.lovefurnitureprofits.com. He can be reached at 803-764-3977. david@lovefurnitureprofits.com.

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