Kingsdown To Open New High Point Showroom
Furniture World News Desk on
4/13/2016
Kingsdown, Inc, an independent, employee-owned mattress manufacturer, has recently announced that they have signed a lease for a new, 7,800-square-foot showroom at the International Home Furnishings Center at M-528. The new space is being remodeled to showcase the latest sleep technology developed through its collaboration with the Sleep to Live Institute and products geared to help retailers differentiate themselves against competition in their local markets.
“We are returning to High Point after nearly a decade because of changing market conditions that make our presence there more viable. Increasingly, independent sleep shops and furniture retailers see our distinct product mix as a way for them to differentiate their offerings in the market. When they add our diagnostic system to the mix, the see average unit selling prices rise dramatically,” said Kingsdown President & CEO Frank Hood. “But many of these independents still don’t travel to Las Vegas, so High Point presents us with an opportunity to work with them.”
They plan to put the spotlight on its bedMATCH system. The bedMATCH system is a diagnostic system used by over 10 million consumers to help them find the right mattress for a better night’s sleep. The system not only raises average unit selling prices for retailers, but also avails them to a trove of information about their customers and how they can improve the efficiency of their selling floors based on the science of who their customer is. An expanded bedMatch display will adorn the front end of the new showroom.
In addition, the company’s successful Passions and Downton Abbey lines will be featured as unique selling propositions that can help retailers distinguish their selling floors.
The Passions Collection has 18 models, making it one of the company’s largest lines with a variety of constructions, comfort feels and competitive price points ranging from $699 to $1,699 in queen. Designed to fill a void in the marketplace, the Passions Collection offers high-performance mattresses at middle-market price points. The line includes skus with features like the cooling benefits of unique gel engineered components, such as gel-infused fibers and foams. The line also features a unique coil system for increased contoured support, as well as Kingsdown’s superior tailoring and designer euro styling to create a hip, fashionable look.
Downton Abbey is a 13-sku premium luxury sleep lineup divided into three tiers. The six entry-level beds, available in support, luxury and pillowtop constructions, feature ultra-durable innerspring support with specialty foam for enhanced comfort. Tailored for a masculine aesthetic, these beds feature traditional hounds tooth border fabrics that evoke an English manor lifestyle.
Three mid-level beds, also available in support, luxury and pillowtop constructions, feature the personalized support of individually wrapped coils with the added conformance from memory foam and feature exquisite lace borders.
The four top-tier beds, available in support, luxury and two pillowtop constructions, feature 1,791 wrapped coils for outstanding support with the sumptuous comfort of natural fibers plus latex and gel infused memory foam.
Downton Abbey mattresses range in price from $1,699 to $4,999 in queen.
More about Kingsdown: Kingsdown, Inc. founded in 1904 and headquartered in Mebane, North Carolina, USA is a manufacturer of premium mattress systems serving leading retailers across the United States and more than 20 countries. Each product is manufactured using handcrafted techniques combined with state-of-the-art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are located in Tokyo, Japan and Melbourne, Australia. Additional manufacturing and distribution centers are located in Waco, TX; Winchester; Lakeland, FL; Stockton, CA; Tuscany, Italy; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Sereban, Malaysia; Jakarta, Indonesia; Shenzhen, China; Melbourne, Brisbane and Perth, Australia. For more information, visit
www.kingsdown.com