Restonic Launches New Website
Furniture World News Desk on
4/13/2016
Restonic recently announced the launch of their new mobile-based website. The company says their new online home is engineered for a consistent, media-rich consumer experience across desktop, tablet and mobile devices.
“In 2015, we embarked on an ambitious research project of 750 female shoppers to learn how consumers interact with us during the buying cycle and that data became the foundation for our research-driven, content-focused online strategy,” says Ron Passaglia, President and CEO of Restonic. “I think the new site does a superb job of narrating our deep and ever-evolving brand story in a modern, vibrant setting.”
“Our new website streamlines the consumer’s experience from app to the website to marketing materials offered in-store,” says Julia Rosien, Brand Director for Restonic. “On the product pages, an animated version of the mattress from the app will follow consumers on the screen as they scroll through the components, which we hope will make them more comfortable with our products when they visit a retail store.”
The company says their custom app, developed by Wright Global Graphics, is built on 3-dimentional renderings to create a seamless, interactive experience. “Animated features and benefits for each component layer offer powerful learning opportunities to the consumer and retail sales associate alike,” says Passaglia.
Key features of the new fully-responsive, mobile-ready site include a luxurious, modern design, an engaging user experience with enhanced content that showcases the brand’s full line of national mattresses. Amid the new and improved aspects of the site, the Retailer Locator has been enriched to showcase retailer social media channels and offer one-touch calling from a mobile device. As well, the SleepBlog (launched in 2013) was given a prominent spot on the home page, along with consumer-generated reviews and videos.
Restonic.com was designed and developed by HD Web Productions, a Minneapolis based industry leader in Joomla and WordPress design. The agency serves brands, retailers and B2B organizations with tailored solutions that maximize their online potential. Ryan Boog, founder and owner, has been a guest speaker at Harvard Medical, Microsoft and Joomla conventions.
More about Restonic: Restonic is guided by the principle that getting a healthy night’s sleep is a right, not a privilege: this means that every Restonic mattress is crafted with better quality materials and greater attention to detail than comparably priced mattresses from competitive brands. Restonic Mattress Corporation is a leading international bedding company with manufacturing facilities throughout the world, including North America, the Far East, Europe, India, Brazil, Middle East and South Africa.