Vicosoft to Demonstrate New Infiniti Mattress and Pillow Line At Vegas Market

Furniture World News Desk on 7/25/2016

International pillow and protector supplier ViscoSoft announced today that the company will be expanding with the launch of the new Infiniti memory foam mattress program at SSA Showroom C-1565 at the summer 2016 Las Vegas market. According to Gabriel Dungan, ViscoSoft owner and CEO, the new line will include three 12-inch memory foam mattresses that are specifically designed for the retailer to use with adjustable bases in their test-rest area. Dungan anticipates that retail prices will be around $1299 depending on the retailer’s marketing strategy.

Partnered with a fully capable TDI and MDI licensed polyurethane plant in Hangzhou, China, ViscoSoft states that the company has greater quality control, better pricing and can be far more responsive to buyer requests than other vendors. “Retailers will be able to feel the difference this makes in ViscoSoft’s ability to deliver a quality product at great prices when buyers visit our booth at the market,” said Dungan.
The 12-inch lineup will be available in a choice of firm, medium, and plush support levels. They are all built upon ViscoSoft’s own (high density) memory foam core, include hand selected support layers, and finish with (2 inches of our gel-infused) luxury foam on top.

Dungan states, “Perhaps the beds’ most exciting feature is the “cool to the touch,” Cold Wire Plus olefin blended covers that are coordinated to match with our pillows and protectors. You see this kind of visually impressive fabric and color-coordination in upholstery all the time, but no one has really applied this same principle to the bedding category – until now. In fact, we even have a color-coordinated sock-fit cover for people with conventional foundations. Shown in a variety of beautiful and brilliant colors, our Infiniti program adds a level of something that has always been missing in this niche: namely something that is FUN”, says Dungan. “People have an immediate and positive emotional reaction to pretty colors and you can see it by the twinkle of their eyes the moment they pick up one of our pillows. What a great way to start the sale!”

Thirty-year industry veteran Harry Costantino, the Director of Training and Account Development for ViscoSoft points out the unique strengths and clear advantages the brand offers mattress and home furnishings retailers and their customers. “Our pillow and protector program has already gotten a great response from several top 100 retailers who have decided to carry our line, and we are absolutely confident that our mattress in-a-box lineup is going to create a new standard for this fast growing category. The reason is simple; the box represents just a small part of the story. Our line is designed to deliver multiple benefits to consumers as well as our retail partners by taking the principles that our pillows establish and extending them all the way through the entire product line and selling process.”

Having recently attended Furniture Today’s Bedding Conference it was clear to Gabriel Dungan that many leading retailers understand that the mattress-in-a-box players are here to stay. “They are young, smart, and growing very, very quickly. I’m sure; however, that the mattress and home furnishings retailers will also recognize that simply sticking a mattress in a box is just not going to cut it. .”

Dungan notes that, on line mattress companies have not tried to hide the fact that their success is a result of the selection process being confusing and frustrating. “One of my main goals is to help sales people understand that customers learn to like the product during the selection phase of the sale and to recognize just how important and influential their role is in achieving this. Choosing a sleep set shouldn't be a task or a chore; it should make sense and be fun. When these mattresses are combined with our pillows and protectors and tied together with Harry’s training, dealers can rest assured that everyone will get the best customer-focused experience possible,” says Dungan.

Costantino invites mattress retailers to imagine a comprehensive lineup that extends all the way from the showroom floor to the customers’ front door;. “Product, pricing, marketing and ongoing support is exactly what it is going to take, and exactly what you will see from us in Vegas, “says Costantino. He goes on to explain, “Our plan is relatively simple: leverage an established and growing presence in Shanghai, couple it with domestic sources, and deliver tremendous value for furniture and mattress retailers in the US. ViscoSoft is finding that, because of this philosophy, retail buyers are quickly becoming one of the company’s greatest resources. It’s clear that they know exactly what they want and ViscoSoft is able to deliver. “We knew our history of success with off-price retailers such as TJ Maxx/Marshalls, HomeGoods, Burlington, as well as global retailers such as Primark, Carrefour, among others would give us several advantages over other suppliers; however, we also knew that the US furniture industry was going to provide special opportunities and challenges.” Dungan and Constantino plan to use the Las Vegas market as a means to reach out to these mattress and home furnishings retailers to offer something a little different, and they encourage buyers to stop by showroom C-1565 at the summer Las Vegas market.”

For more information on the new Infinity mattress line or any of ViscoSoft’s pillow and protector line, visit viscosoft.com.