Fine Furniture Design, Woodbridge Interiors Host Launch Event for VERANDA Collection

Furniture World News Desk on 12/8/2018

VERANDA by Fine Furniture Design living room retail vignette at Woodbridge Interiors.

Fine Furniture Design announced that it recently partnered with high-end retailer Woodbridge Interiors to launch the new VERANDA by Fine Furniture Design Collection at an elegant cocktail reception and educational program at the retailer’s San Diego store. The launch event, which drew retail sales associates and design team members from two Woodbridge stores, added to the early success of the 53-piece upholstery and case goods collection that is being rolled out by retailers across the United States.

The event was part of a turnkey marketing and merchandising program developed by Fine Furniture Design to demonstrate the brand power of VERANDA – an interior design magazine. It was a powerful training tool to show the sales and design teams how consumers can bring the look and feel of the pages of the magazine into their homes, according to Anna McGaha, marketing director for Fine Furniture Design.

“The VERANDA brand, which resonates well with consumers and interior designers, attracted more than 30 attendees to the event and helped communicate the quality, elegance and authenticity of the new collection,” said McGaha.

As part of the turnkey program, participating retailers such as Woodbridge Interiors receive VERANDA-branded signage and point-of-purchase materials at no charge.

“Our team was instantly attracted by the livable luxury this new collection represents,” said Shupei Chiao, president of Woodbridge Interiors. “The launch event was a great opportunity for them to hear first-hand the story of how this collection was developed and why it is on-trend for today’s interiors.”

The event featured a presentation by Erin Sullivan, vice president of product development at Fine Furniture Design, who discussed how her design team worked with the editors of VERANDA on product development – including everything from the selection of wood species to the hardware on dresser drawers. She also outlined the company’s use of water-based, stain-resistant finishes called Fine Furniture Armour that are friendlier to the environment than traditional lacquer-based finishes.

Guests in attendance received a VERANDA by Fine Furniture Design gift pack that includes a set of VERANDA by Fine Furniture Design coasters constructed with oak, radiata pine, and chestnut burl – the same wood species of the collection – and a VERANDA adult coloring book that includes 20 of the most exquisite floral images from the magazine’s famed photograph collection.

About Fine Furniture Design: Fine Furniture Design is dedicated to the core principles of providing the best quality, craftsmanship and value in home furnishings today, with superior design and unequalled standards at every stage of manufacturing – from the forest to the finishing touches. Creating precisely crafted case goods and upholstered furniture for homes around the world, its home furnishings are produced in its company-owned manufacturing operations in Shanghai, China. For more information, visit www.ffdm.com.