The Wrangler Home Brand Debuts Idea House in Branson, Missouri

Furniture World Magazine

Wrangler Home announced that the new Wrangler Home™ Idea House is officially open. Free of charge and open to the public, the Wrangler Home™ Idea House is located in Branson, Missouri’s exclusive Stonebridge Village. The display supports of Wrangler Home™ and its new Originals Collection, manufactured by Flexsteel and available at Flexsteel dealers nationwide, “The rustic authenticity of our new Wrangler Home™ Originals Collection seems fitting for a country that’s rediscovering the simpler comforts of home,” says George Weldon, director of licensing for the Wrangler Home™ brand. “Likewise, the Wrangler Home™ Idea House, developed in partnership with Stonebridge Village, brings the collection’s casual comfort and welcoming spirit vividly to life,” continues Weldon. “An elegant lodge style home nestled in grandeur of the Ozark Mountains, our idea house captures the rugged, relaxed Wrangler® lifestyle at its best.” “Stonebridge Village, known for its unpretentious elegance, shares the casual, relaxed and inviting lifestyle of Wrangler Home™ furnishings,” says Rick Billington, VP of sales and marketing for Stonebridge Village. “We are especially excited to have partnered with the Wrangler Home™ brand on this incredible endeavor.” “Branson, Missouri is the ideal location for the Wrangler Home™ Idea House,” notes Weldon. “A remarkable vacation destination in America’s heartland, Branson offers vibrant theaters, lakes, golf courses, theme parks and family entertainment, making it truly an American original.” Featuring Wrangler Home™ furnishings and accessories throughout the home, the Wrangler Home™ Idea House can be seen in April issues of Good Housekeeping and Country Living. In support of the Wrangler Home™ Idea House launch, consumers are invited to participate in the Wrangler Home™ Sweepstakes (www.wranglerhome.com/sweepstakes) for a chance to win a grand prize family vacation to Branson, Missouri (valued at $8,000). One runner-up will receive a living room of Wrangler Home™ Originals furnishings (valued at $6,000). About the Wrangler Home™ Idea House: For more information, visit www.wranglerhome.com/ideahouse; call 1-888-918-4653 or 417-332-1300; or email wranglerinfo@stonebridgebranson.com. The Wrangler Home™ Idea House is located at Stonebridge Village, 50 Stonebridge Pkwy, Branson West, MO 65737. The home is open free of charge to the public from April 1st thru December 11, 2009 from 9 a.m. to 5 p.m., Monday through Saturday, or by appointment. About Wrangler Home™: Since the 1940’s the Wrangler® brand, owned by VF Corporation (NYSE: VFC), has developed a reputation for quality, value, comfort, and style. Designed to fit your life and to enhance the warmth and livability of your home, our beautiful and durable Wrangler Home™ brand furnishings and accessories feature warm woods, luxurious leathers, and soft fabrics. Welcome family and friends into your home with the casual comfort and relaxed, All-American style that is the heritage of the Wrangler Home® brand. Visit www.wranglerhome.com for more information and to find a furniture retailer near you. About Flexsteel Industries, Inc.: Flexsteel Industries, Inc. is headquartered in Dubuque, Iowa, and was incorporated in 1929. Flexsteel is a designer, manufacturer, importer and marketer of quality upholstered and wood furniture for residential, recreational vehicle, office, hospitality and healthcare markets. About Stonebridge Village: Where Luxury Comes Naturally. StoneBridge Village is one of the country’s premier family communities and resorts. Great golf, three famous lakes and Branson, Missouri’s world-class entertainment combine with the Ozark’s natural beauty to offer residents an unending variety of year-round recreational opportunities. Visit www.stonebridgebranson.com for more information.