Leggett & Platt® Consumer Products Group announced that it is getting a facelift. At the Spring 2009 High Point Market, L&P Consumer Products Group will debut its new showroom look and location in the International Home Furnishings Center, Commerce Building, space 603.
“We are committed to the High Point Market,” said Rob Woods, president of L&P Consumer Products Group. “The new showroom underscores that, and it also allows us to tell a better product story to our customers.” The company’s former showroom was in the Main Building of the IHFC.
While most businesses are scaling down, L&P Consumer Products Group is investing in the future. The new showroom, designed by Beeline Group, a Leggett & Platt company, will have an expanded footprint (from 13,000 sq. ft. to 21,000 sq. ft). “The expanded space will allow us to have special areas for youth bedding, our full line of fashion beds, bedding support products, adjustable bed bases, home textile products and a more efficient layout overall,” said Woods.
The new showroom uses earth tones and natural fibers to create a more contemporary, yet intimate space. Gold and umber walls and floors are complemented with natural seagrass wall coverings and modern glass signage.
“We were excited to work alongside a fellow Leggett & Platt company,” said Scott Tiedemann, president of Beeline Group, whose company designed the new showroom for Leggett & Platt Consumer Products Group. “Our goal was to visually illustrate the relationships between the L&P master brand and several sub-brands offered by CPG. From the wall colors to the lighting to the graphics and signage, we executed everything so as to better define and enhance their mission and brand promise.”
“Our focus is on creating a superior experience for our customers at market,” said Woods. “L&P is committed to helping consumers sleep well and live better and when you walk into the new showroom, you feel that. This space exemplifies what L&P stands for – quality, innovation and comfort.”
About Leggett & Platt Consumer Products Group: Leggett & Platt® Consumer Products Group, a division of global diversified manufacturer Leggett & Platt®, is the premier provider of bedding products and accessories to the retail community. Headquartered in Whittier, Calif., the company is committed to delivering innovative, high-performance products at an exceptional value.
L&P CPG products are marketed under four brands, including the Leggett & Platt® Home Collection™, Fashion Bed Group™, Southern Textiles and Adjustables™ by Leggett & Platt®. Together, they manufacture a complete range of consumer bedding products and sleep accessories, available in retail furniture and bedding stores nationwide. For additional information, please visit www.leggett.com\consumerproductsgroup.
About Beeline Group: For more than 25 years, Beeline Group has been involved in providing top-quality in-store marketing services to leading consumer product marketers and retailers. Headquartered in Newark, Calif., the company has offices worldwide and is globally positioned to provide the best retail design, technical planning, construction and marketing services available.
Beeline offers a total package to its customers, including strategic development, multi-discipline design, display engineering, global and domestic production, project management, warehousing, fulfillment and installation. For additional information, please visit www.beelinegroup.com.