Wholesaler Announces "Going About Business" Sale In High Point

Furniture World Magazine

Sterling Industries, the home accents company known for making news at High Point, announced that it is launching a unique marketing campaign for the spring show. “It’s not a going OUT of business sale,” says Sterling CEO and Founder John Scott, “it’s a going ABOUT business sale! We are continuing our tradition of giving buyers the best shopping experience---and the best deals anywhere at market.” Sterling says it is rolling out their High Point specials with an Market Carnival Event with deals on hundreds of select items (slashed up to 65% off), zero minimums on any product or category, free freight, new introductions, and a diamond earring giveaway. In addition, the company says it is pulling out all the stops to decorate their showroom and hallway at IHFC C429 in a Venetian carnival theme. “Our plan is to ‘wow’ our customers in true Sterling style,” says Scott. “And we’re adding to the excitement by decorating a new IHFC interhall space as a Venetian garden---with hanging vines, fabric trees and colorful urns. This is not to be missed and I encourage everyone to visit to see what we’re up to!” Buyers can take a sneak peek of Sterling’s offerings and new displays at the company’s Preview Day, Friday April 24th. Customers will receive an extra 5% off all discounted items on this day. Sterling is spreading the word for their market event through advertising in High Point publications, the IHFC web site, and display screens at market. Sterling is also utilizing exterior window banners, elevator wraps, tent cards at market cafes, floor graphics and street marketers to draw attention. See Sterling at IHFC C429 for offer details. To learn more about Sterling Industries contact their corporate office at 6448 Best Friend Rd, Norcross, GA 30071, phone: 678-282-1000. You can also learn more about Sterling Industries at www.mysterlinghome.com.