FurnitureDealer.net, the premiere full service Click-to-Store furniture website and online marketing provider, announced the launch of a new business dedicated to helping small and budget-conscious furniture retailers use the Internet to grow their bricks and mortar business. The new business, called furnoodle!, provides furniture retailers with a free website including searchable product catalogs with oodles of products designed to generate in-store leads.
FurnitureDealer.net’s core strategy will be to continue serving and growing its network of medium and larger furniture retailers who don’t just want to be ON the internet, but want to OWN it in their market, with premium, full-service customized solutions that leverage the company’s unrivaled local online marketing capabilities. FurnitureDealer.net’s premium solutions have proven their ability to not only drive traffic to client websites, but also bring buying customers into their stores - and at a cost that is negligible compared to radio, newspaper, direct mail and TV advertising.
The free self-service furnoodle! websites will help FurnitureDealer.net become an even more meaningful partner to manufacturers and product suppliers, who will now have more opportunities to get more of their products shown by their retail clients (and ultimately found by consumers) through these online showrooms.
The vast majority of furniture consumers want to buy locally through stores, and need assistance purchasing, but want to use the web too. “There are two important things a furniture retailer can do to make money with their website: first, show products to help site visitors find merchandise, and second, encourage interested consumers to either call or come into the store. Furnoodle! is built to do both of these things, and does them very well,” said Andy Bernstein – President and Founder of FurnitureDealer.net.
Furnoodle! websites are powered by FurnitureDealer.net’s proprietary, furniture-specific website software platform that also powers the full-service custom websites of 10% of the top 150 furniture retailers in North America. By leveraging the highly successful Google or Facebook business model of providing full-featured solutions that are paid for by third party advertising, furnoodle! will not only compete directly with the other entry-level websites, but will offer far more value, features and product content at no cost to the retail stores who use it. Furnoodle! websites include an impressive list of free features that are typically not available or included on even the most expensive retail websites, including tools to narrow your search by product attribute or dimensions, save to favorites accounts, link to a free room planner, request more information about specific products by email, store profile pages with interactive maps and directions, print and TV ad posting, link to your online credit application, and more. Perhaps the biggest benefit of the free website is that the retailer can select and display an unlimited number of their suppliers’ products from FurnitureDealer.net’s continuously updated content library that features more than 40,000 products from 220 leading furniture and mattress manufacturers, including: Broyhill, La-Z-Boy, Stanley, Ashley, Aspenhome, Berkline, Legacy Classic, Bernhardt, Canadel, Century, CR Laine, England, Lexington, Flexsteel, Hooker, Kincaid, Vaughan Bassett, Klaussner, Lane, American Drew, Lea, Palliser, Pulaski, Restonic, Riverside, Rowe, Sealy, Serta, Simmons, Smith Brothers, Tempur-Pedic, Universal, and many more. As anyone who has built a furniture website knows, assembling and maintaining a product catalog costs a lot of time and resources.
furnoodle! created an informative website; www.CompareFurnitureWebsites.com where retailers can learn about various entry-level furniture websites options available today, view video demonstrations and explanations, and setup a free furnoodle!.
About FurnitureDealer.net – With more than 40 retailer clients including 15 of the 150 largest independent furniture retailers in North America, FurnitureDealer.net is the premiere Click-to-Store™ expert in the home furnishings industry, helping retailers and manufacturers implement successful multi-channel growth strategies that convert online furniture shoppers into local in-store buyers. FurnitureDealer.net provides full service world class websites with detailed product catalogs, product content management, search engine optimization, email marketing, sales training and channel integration consulting. For more information, visit www.furnituredealer.net. For more information about furnoodle!, visit www.furnoodle.com.