Cort Furniture Renews Commitment To Sales Education

Furniture World Magazine

The Furniture Training Company announced that Cort Furniture recently renewed its partnership with Furniture Training Company to provide excellent training to its sales team. Tony Bellerdine, executive vice president of sales for Cort Furniture, says that sales training is incredibly important, perhaps now more than ever. “Cort, like many other companies, exists in a very competitive environment. Having knowledgeable salespeople is just as important as having the right price or the right product,” he says. “There are a lot of elements that go into training a successful furniture sales rep, and confidence in the product being sold — or in our case rented — is one of the biggest ones. Not only does furniture education give the rep confidence in their presentation, but it instills in the customer a sense of security. Customers feel more comfortable speaking with someone who is clearly knowledgeable.” Mark Lacy, president of Furniture Training Company, says that Cort Furniture has primarily used the “Fundamentals of Furniture Product Knowledge” course that Furniture Training Company offers, which gives sales staff the background in product knowledge to become furniture experts in the showroom. Bellerdine says the courses have been a great tool for his company. “The information is very complete, and it gives us everything we need in a residential product training class without the time and energy required if we had to build this ourselves,” he says. While the exact costs of the training packages depend on the size of your group, Lacy says the costs average approximately $40-$60 per person. For more information on the training opportunities that Furniture Training Company provides, call Mark Lacy at (866) 755-5996. The Furniture Training Company designs and delivers award winning online furniture training courses exclusively for retail furniture sales associates. The National Home Furnishings Association and many other industry groups sponsor their Internet training. Home furnishing retailers from top 25 companies to small independent retailers all find The Furniture Training Company's web-based training programs highly affordable, effective, and easy to implement.