Icovia Targets High-End Interior Design Market with Latest Design Edition Software

Furniture World Magazine

Icovia says it is broadening its appeal to the high-end interior design market with the latest version of Icovia® Design Edition, its interactive, online room planning solution. Henredon and Hickory Chair are the first products that Icovia is making available in Design Edition. The software will allow interior designers to virtually ‘furnish’ spaces using products from high-end home furnishings manufacturers. These products will include detailed product specifications as well as photos and links to the manufacturer’s website. Icovia Design Edition also includes thousands of generic home furnishings symbols that can be easily customized by designers to create their own products. Once a manufacturer’s product is integrated with Icovia Design Edition, designers can work with them in the context of a floor plan or elevation view plan, The result can be printed, emailed or embedded on a web page or blog to share with customers. Pamela Jordan, Director of Online Marketing & eCommerce for Furniture Brands International (FBI), the parent company of Henredon and Hickory Chair , commented on how Icovia fits with its Internet Strategy: “We are seeing strong interest in our Henredon and Hickory Chair brands from interior designers who are using blogs and the Internet to collaborate on designs. Icovia is a popular design tool for interior designers and it’s a natural fit to make our products available to them within Icovia.“ Steve Street, Icovia’s CEO commented: “2009 has been an exciting year for Icovia Design Edition. Earlier this year we increased the performance of our Icovia floor planners by over 500%, added the ability for interior designers to create elevation view plans and the capability to embed plans as widgets on their websites and blogs. Our customers have been asking for the availability of high-end interior design products like Henredon and Hickory Chair products in Icovia Design Edition and something we are proud to be providing.” Icovia plans to integrate additional high-end furnishings catalogs with Icovia Design Edition throughout 2009 and are meeting with manufacturers at High Point Furniture Market to add their catalogs as well. Icovia expects these products to be available in Design Edition this summer. Furnishings manufacturers who are interested in integrating their products with Icovia Design Edition please contact John ‘JT’ Thompson at 603-953-4769 or jt@icovia.com. About Furniture Brands International: Furniture Brands International is a vertically integrated operating company that is one of the nation's leading designers, manufacturers, and retailers of home furnishings. It markets through a wide range of retail channels, from mass merchant stores to single-brand and independent dealers to specialized interior designers. Furniture Brands serves its customers through some of the best known and most respected brands in the furniture industry, including Broyhill, Lane, Thomasville, Drexel Heritage, Henredon, Pearson, Hickory Chair, Laneventure, and Maitland-Smith. For more information, visit www.furniturebrands.com. About Icovia Design Edition Icovia® Space Planner for Interior Designers makes it easy to quickly create professional floor plans and elevation view plans that can then be printed, emailed or embedded in your website or blog. Design one room or recreate an entire house. Icovia lets you quickly draft a client's space, then transform it for improved aesthetics and efficiency. That's why thousands of designers have registered for Icovia Design Edition. For more information on Icovia visit www.icovia.com. About Icovia: 20-20 Icovia Inc, was founded in 2000 and has become the industry leading online room planning solution for retailers, manufacturers, interior designers and homeowners. The Icovia Room Planner delivers value to businesses and consumers at once with powerful, easy-to-use interior design tools that combine free usage with registration-based features to identify potential buyers as actionable contacts. Through our acquisition by 20-20 Technologies in January of 2008 Icovia is now bringing the resources of a global company focused on interior design technologies to the home furnishings industry. Icovia is headquartered in Londonderry, NH.