New Designs for Comfort, the exclusive North American distributor for award winning Variér Furniture, announced that it just completed a successful debut year of the Scandinavian line in the United States.
Company CEO Ed Miano said, “At a time when many established companies are pulling back, we are forging ahead with innovative, quality products and dealer-focused marketing programs.” Fresh from its splashy return to ICFF in May, the brand already well known throughout Europe experienced a positive reaction from retailers, designers and national media. Miano elaborated, “At a time when trade show attendance is down, we estimate that Variér traffic quadrupled from last year’s national debut at ICFF.”
Variér’s ICFF booth generated a tremendous amount of buzz with its live performance artists interacting with the sinuous line of seating. This provocative presentation titled “A HUMAN IDEA” has been recreated for promotional use. To see the video, click on or copy this URL into your browser: http://www.vimeo.com/5075812.
With its first-ever showing at NeoCon World’s Trade Fair slated for June 15-17, Variér’s booth #7-4123A will display its unique line of ergonomically correct and eco friendly seating collections called HUMAN DESIGN and HUMAN INSTRUMENTS.
In conjunction with its debut at NeoCon, and to celebrate its one-year anniversary, New Designs for Comfort will be offering a special promotion on select fabric and finish combinations of Variér’s iconic PEEL™ Club Chair. The PEEL Club has been enormously successful for the contract market in Europe, selling over 55,000 units in 10 months. With eco-friendly wool, microfiber crafted of 100% recycled materials, leather and COM, hundreds of color and fabric combinations are possible and lend to the flexibility of this remarkable collection.
About Variér®: Founded in 1932 and formerly known as Stokke, Variér® is recognized as a pioneer in developing ergonomic seating with a distinctive style. A unique fusion of aesthetics, comfort and technology create chairs that are equally amazing to look at and sit in. Variér® has a long tradition of working with some of Scandinavia’s most important and acclaimed designers. With a profound respect for the environment, Variér® has been recipient of countless international design awards. The line is distributed exclusively in North America by New Designs for Comfort and is available through fine retailers and the design, hospitality, and contract trade. For more information, visit www.varierusa.com.