Natuzzi Editions announced the launch of the “Express Program.” In an effort to reduce long-lead times, the program features 20 best selling models, available in multiple versions, in 20 coverings, leather and fabric, shipped to the retailer in only 9 weeks.
“Traditionally, furniture delivery lead times have been 12 plus weeks,” said Cary Benson, President, Natuzzi Americas. “Consumers are typically not interested in waiting to take delivery of a sofa. Natuzzi Editions created the ‘Express Program’ to satisfy homeowner “instant gratification” needs, as well as to support our retail partners.”
The “Express Program” includes the “Space Solutions” collection, which comprises three apartmentsized sofas with roll, track and knife arms and “Sleep Solutions”, which offers three sleeper sofas with roll, track and knife arms in sofa, loveseat and chair configurations. By offering models in multiple versions, including three-seat and two-seat sofas, loveseats, sectionals, chairs and ottomans, with varying options of motion and reclining mechanisms in some models, the “Express Program” delivers the right product, for the right customer at the right time.
Selected leathers and fabrics were chosen based on the featured program models, offering a full portfolio of colors and price points. The pricing range includes opening, mid and high price points, making the program flexible enough to accommodate virtually any consumer’s taste and budget.
Natuzzi S.p.A.: The Natuzzi Group, founded in 1959 by Pasquale Natuzzi, designs, produces and sells a vast range of armchairs, sofas and furnishing accessories. Celebrating its 50