With continued strong growth in the furniture and major retail channels, Touchstone Home Products, Inc, announced their entrance into the CEDIA marketplace. To implement their national sales strategy, Touchstone has announced it has signed an exclusive representative agreement with CIRA, LLC.
“We are pleased to have signed the agreement because it provides us with dedicated representatives across an important customer segment that we’ve long been interested in engaging on a larger scale. CIRA gives us instant access to experienced representatives across the country. Furthermore, CIRA embraces Touchstone’s commitment to customer service and maintaining close, personalized relationships with Dealers,” said Touchstone EVP of Sales Mark Bradlee.
Mike Barrett, CIRA’s Marketing Chairman, stated that “As a group, we intend to position Touchstone as THE TV Lift Cabinet leader on a national level. This was the perfect acquisition, as our goal is not to impede on legacy relationships all agencies have spent years developing, but to identify new and existing categories that are absent of category leadership.” CIRA will elect one member as a “Line Champion” to coordinate communication, monitor growth, and facilitate group wide success.
Barrett wrapped his comments by stating, “To bring in to our organization such a dominant and successful company with such vertical integration and a profound reputation is thrilling. Their approach to the market was a perfect fit.”
About Touchstone Home Products: Touchstone is a leader and pioneer in the design and manufacturing of TV Lift cabinets. Founded in 2005, Touchstone offers the most complete line of TV lift cabinets in the industry with contemporary, traditional, and transitional styles. Touchstone offers TV Lifts for 37”, 42”, or 55” inch flat screen plasma or LCD TVs. With solutions for the living room, family room, den, and the bedroom, Touchstone offers a model and style for every room in the house. To learn more about Touchstone TV Lift cabinets, please visit www.TouchstoneHomeProducts.com
About CIRA: The Custom Integration Representative Alliance (Cira, LLC) consists of 14 top regional sales agencies providing a national solution for the custom home integration industry. Together, they position new and existing vendors as premier category leaders utilizing enhanced marketing technologies, value added business tools and a new “next generation” business model.
Cira, LLC, based in St. Louis, MO, is open to new strategic business development opportunities and may be contacted via their website at www.cira.tv or by email at bedirect@cira.tv.