Agio To Introduce "The Yacht Club" To Disney Resort Collection by Agio
The Disney Resort Collection by Agio will add another entry for next season: The Yacht Club. This third installment joins the Animal Kingdom and Grand Floridian collections which debuted at last year’s Casual Show.
The collection was inspired by Disney's Yacht Club Disney Deluxe Resort in Florida, itself reflective of an 1880s coastal New England village. Agio’s designers captured the resort’s nautical theme and picked up on the colors of formal gray and white clapboard to produce The Yacht Club’s “wood-look” treatment. The collection will include a dining, a deep seating and fire pit chat group, as well as a new bistro set with drop-in glass or stone top.
“We’re very excited about this new addition to the Disney collection,” said Doug Peppler, Agio’s vice president of sales. “From its style to its price point, this line will be right in the wheelhouse where our dealers need to be – where they can merchandise the product successfully and with good volume.”
Looking back on the debut of the Disney products, Peppler said, “I think the line surprised a lot of our dealers – surprised in a good way.” He noted that while the Yacht Club will be added, Agio had no plans on dropping any items from the returning Animal Kingdom or Grand Floridian lines.
“Our plan is to keep coming back to the dealer with the best products we can for the money,” Peppler said. “And that in turn help’s the retailer provide value, value, value to the customer.”
Agio To Introduce New "Signature" and "Select" Product Lines
Responding to requests from dealers and today’s marketplace realities, Agoio unveiled two new collection lines at this year’s Chicago Pre-Market.
“We’re responding to our specialty dealers for a new trend that borrows elements from higher end designs but without the premium price point,” explained Doug Peppler, Agio’s vice president of sales.
Leading off, Agio will unveil its new “Signature” line named from the fact that each collection was produced by Agio’s award-winning designers – names like Doughty, Farrell, and de Blois.
The majority of the Signature line is designed to retail between $2,999 and $3,500 yet will offer the stylish look of much higher ticketed collections, according to Peppler.
The next line-up of product, Select, is a new designation for groups that feature good, basic designs that have “extreme value” said Peppler. “We think the consumer is going to be looking for good quality sets like these.”
Agio is producing these lines to give retailers options, according to Peppler. Part of the mission of Select is to come in at $599 to $999 to $1,499, depending on the arrangement. “We’ve developed these lines so that no customer walks out of a store because the retailer doesn’t have the right product to sell,” Peppler said. “We know these will sell at specialty retailers. Customers should not be turned away.”
According to Peppler, even in uncertain economies, people continue to use their outdoor rooms, and many more consumers are including plans for making outdoor rooms play a more meaningful part of their home.
“Regardless of whether consumers can afford gas, travel or new homes, the Boomers, Gen Xers and Gen Ys are deciding to enjoy their homes and families more every year. And that bodes well for our industry as a whole,” he said.
About Agio: Agio, a brand leader in high-quality patio furniture, was originally founded by Shian International of Hong Kong. Agio product sales topped $450 million in 2008, through global distribution of extruded aluminum, Alumicast®, cast aluminum, all-weather wicker and steel patio furniture. Introduced in 1997, the Agio product lines are distributed worldwide. Operational facilities include several manufacturing plants in China, including its newly opened headquarters, state-of-the-art showroom and research and development facility in Shunde, Guangdong Province; Agio’s North American headquarters, customer service/warranty office, replacement warehouse, and sales and marketing headquarters are located in Virginia Beach, Va., USA. For more information, visit www.agio-usa.com. Agio owns and manufactures products under the Agio, Patio Embers, Island Designs, and Agio Reserve brands, in addition to its international brands.