Magnussen Home announced the launch of a new website, designed to simplify and improve the dealer – supplier relationship. Phase one of the launch, online at www.magnussen.com, delivers sophisticated search systems that give retailers easy access to the entire Magnussen catalog by lifestyle, function and finish, plus traditional collection name and group number queries for retailers who are already familiar with the company’s offering. Phase two, scheduled to go live later this year, will provide built-in training modules and quick, simple online ordering. From day one, these technological innovations will cut retailers’ time and cost of finding and delivering the products their customers want to buy.
“One of our most important innovations in merchandising has been the creation of lifestyle-centric collections,” says Magnussen Home CEO Richard Magnussen. “Targeting four distinct consumer types, we have crafted our product lines to fit the tastes, budgets, desires and aspirations associated with today’s top lifestyle trends. The lifestyle search on our new website lets you take full advantage of this merchandising strategy. It’s a system that’s so easy to use you can conduct your search while you’re working with the customer, giving you access to our full offering without requiring you to load up on inventory. If your customer can tell you what her style preferences are, you can take her on a customized tour of our catalog to find the products that best fit her desires. And once she’s made her selections, our industry leading logistics system gets them to you quickly and efficiently.”
On the site, retailers can search by such popular features as charging stations, added storage and touch lighting. Or, if the customer only knows what finish she wants – a white bedroom suite, for example – you can show her only those products that match her specifications.
“We don’t just help consumers find the products they want, though,” continues Magnussen. “We help retailers sell them. The online training modules and ordering system that will be available in Phase 2 of the launch will add whole new levels of benefit. Your sales associates will have the knowledge they to make a complete, professional and convincing presentation of each collection and piece right at their fingertips. Finally, once you’ve found what your customer is looking for and given her the information she needs to make the purchase, the online ordering system will simplify the task of getting merchandise to your store. With just a few clicks, you’ll be able to pick the items and quantities you prefer and lock in your delivery date.”
“Using technology to deliver the very best service has long been a key to the success of our company,” concludes Magnussen. “With this new website, we build on that heritage of innovation to provide today’s retailers with new tools and resources that assist in their efforts to increase sales and cut costs.”
About Magnussen Home Furnishings: Magnussen Home Furnishings, Inc. designs, imports, and distributes medium- and upper-medium-priced occasional tables, bedroom, dining room and home entertainment systems across all style categories for retailers around the world. With more than 20 years of experience in offshore sourcing, the company enjoys an excellent reputation for quality control, customer service, workmanship, finishing and timely delivery.
Magnussen Home has permanent showrooms in High Point and Las Vegas, plus state-of-the-art warehouse and distribution facilities in Riverside, California and Ho Chi Minh City, Vietnam. Its U.S. Sales and Marketing Offices are located in High Point, N.C. The Canadian company is headquartered in New Hamburg, Ontario.