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Toray Ultrasuede (America), Inc. Announces New Partnership with Design Within Reach

Furniture World Magazine

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Toray Ultrasuede (America), Inc. (TUA) announced a new partnership with Design Within Reach (DWR) which now offers the fabric supplier’s full line of 96 designer upholstery colors through the retailer’s website and its DWR Studios. The full choice of designer colors will feature the new TUA EcoDesign™, 100% recycled Ultra microfiber Ultrasuede® Ambiance, introduced earlier this year.
 
The new partnership expands the current product branding relationship between Ultrasuede® and DWR, which previously existed through the retailer’s furniture partners.
 
TUA and DWR combine their core design oriented strengths offering a much broader array of design choices to DWR customers. “The combination of the highly recognized high end lifestyle retailer with the most recognized high end consumer upholstery fabric brand creates a new model that makes design sense”, said Des McLaughlin, Executive Director of TUA.
 
The Ultrasuede® EcoDesign™ recycled product is made from the company’s own post industrial stream of material which is in keeping with the Toray corporate global strategy of reducing negative environmental impact on the planet. With the EcoDesign™ process TUA is able to reduce both CO² emissions and energy consumption by more that 80 percent.
 
The new Ultrasuede® fabric offerings may be seen at all 67 DWR Studios or www.dwr.com or, by visiting www.ultrasuede.com and following the link to DWR.
 
About Toray Ultrasuede (America), Inc.
Toray Ultrasuede (America) Inc., (TUA) is part of the Toray Group of companies. Founded in 1998 to service the Americas, TUA has offices in New York City, Troy, MI and Fort Mill, SC, which also serves as national distribution center. TUA is the owner of the registered trademark Ultrasuede® brand which is used in a myriad of applications including automotive interiors, fashion, furnishings, footwear, marine and aviation. Additional information about TUA is available at www.ultrasuede.com.