Chromcraft Revington Announces Launch of CR International

Chromcraft Revington announced the launch of CR International, a wholly owned subsidiary of the furniture manufacturer and importer, and named its executive team to lead the new company.

Bill Benton is President, Sean Slack is Executive Vice President and Tom Liddell is Senior Vice President, sales and marketing of CR International.  Most recently, they held similar positions for Powell Company.
 
“CR International brings a fresh perspective to our Company but it isn’t the new kid on the block,” stated Ron Butler, Chairman and CEO of Chromcraft Revington, Inc.  “The talented individuals we have in place at our new subsidiary have spent their entire careers in the furniture industry and we are delighted to have them join us.  They have significant strength in bringing new quality furnishings to the marketplace, especially in the youth and accent categories, and we anticipate that they will help us grow our sales.  As furniture companies have been forced to cut back on product assortments for the last few years due to the global recession in the furniture industry, we believe that the market has reached a point where it desires fresh designs from a recognized provider.  The response to our recently launched Southern Living™ line encourages us to respond to that void.”
 
CR International will be a sales oriented company and will focus on imported mid-priced furnishings with an emphasis on new product development.  Bill Benton, the new President of CR International said, “Sean, Tom and I are excited about adding our lifetime of industry experience to a company that is expanding its product lines into new categories that will work with their existing distribution system and dealer support network.”
 
Chromcraft Revington™ businesses design residential and commercial furniture marketed throughout North America.  The Company wholesales its residential furniture products under Chromcraft™, Cochrane™, and Peters-Revington™, as primary brand names.  It sells commercial furniture under the Chromcraft™ brand name.  The Company sources furniture from overseas, with domestic contract specialty facilities, and operates one U.S. manufacturing facility for its commercial furniture and motion based casual dining furniture in Mississippi.