Bush Announces Value Priced Entertainment & Soho Office Furniture In Vegas

Furniture World Magazine

Bush Industries, a leading global manufacturer of ready-to-assemble (RTA) and commercial-grade casegoods furniture for home and office, announced that it has launched a line of value-priced entertainment and soho office furniture products. More than a dozen my|space® by Bush Furniture products are being introduced this week at the company’s Las Vegas World Market showroom (Building A, Suite A-610) and will be available for immediate sale to Bush general market resellers. Built to exacting standards with appeal to varied lifestyles and fashions, my|space products are scalable to small dwellings as well as to larger homes. My|space by Bush Furniture was designed to meet the expectations of today’s value-conscious consumer—to indulge their style sense while keeping within their budgets,” said Bush Industries’ CEO James Sherbert. “Our shopper insights indicated an underserved market that included a range of consumers from video gamers to dorm and apartment dwellers, aspiring entrepreneurs to frugal homemakers. We developed the my|space line to serve this market and to appeal to modern lifestyles and broad fashion tastes: traditional, casual, contemporary and country.” Suggested retail pricing for introductory my|space products is less than $200 per SKU. Bush Furniture’s my|space launch lineup features a spectrum of fashion-forward entertainment and soho office products. Bush Industries, Inc. is a privately-held manufacturer of ready-to-assemble (RTA) and commercial-grade casegoods furniture for home and office. Celebrating its 50th anniversary this year, the company researches and keenly understands shopper values to drive innovative product design—and then sources quality materials and distributes value-added furniture products through a variety of channels. The company is headquartered in Jamestown, N.Y., with manufacturing in western New York and Pennsylvania in the United States, as well as in China and Germany. Domestic distribution centers are located in Erie, Penn. and Reno, Nev.