FabricTech International, a leader in the sleep products protection industry, announced that it recently surpassed the 1,000-door count with the addition of the retailers in Texas and the Pacific Northwest.
Additionally, the company recently added sales representatives to cover over 20 states in the western, southern and central portions of the country.
“The new team gives us the ability to really provide the high level of service, training and support retailers want in order to develop their mattress and pillow protection business,” said FabricTech International President and COO Jeff Bergman. “Retailers know that when they add FabricTech International to their accessory lineup, they not only provide a value to their customers, but they see their revenue grow as well.”
Bergman said that new packaging design and point-of-purchase materials give retail sales associates an edge in explaining the benefits of their products to consumers, which more often than not, lead to the consumer buying a premium product.
FabricTech International products are now available at such leading retailers as Sleepy’s, RC Wiley, Sit n Sleep, Value City Furniture and Ashley Home Stores.
FabricTech International Chairman and CEO Arnold Hershbain said that new technologies offered in its products make the lineup a favorite for consumers purchasing higher-end bedding and, in particular, visco latex products.
“The unique construction of our products provides the ultimate in protection, without altering the feel of the mattress in any way. This is particularly important in visco and latex products as the consumer is making the purchase based on a particular feel,” he said.
“In many cases, with other mattress pads, they would be dissatisfied with the mattress when they get it home because most pads interfere with the temperature sensing properties of the foam and alter the mattress’s overall comfort,” he added.
All FabricTech International products prevent skin particles and moisture from reaching a mattress, using a three-step approach. OmniGuard® Ultra’s breathable PolyKnit™ outer layer absorbs perspiration, moisture and stains, while the waterproof InnerShield™ membrane protects them from reaching the mattress. It wicks moisture away instead of creating an uncomfortable “puddle” effect. This also prevents mold and mildew from forming. OmniGuard® Ultra is naturally stain and water resistant, and is made with no added chemicals, so it is safe for children and pets. The products are waterproof, quiet and cool, unlike noisy, sticky vinyl. The InnerShield™ membrane also safeguards a mattress manufacturer’s warranty since it can be voided if there is a stain on a mattress –regardless if your claim is for another reason.
At the Las Vegas Furniture Market, FabricTech International also introduced a StainGuard lineup that includes a pillow protector, plush quilted mattress protector and all season’s mattress protector. StainGuard products use a quilted design, are ant-microbial and Teflon free.
Responding to the increased popularity of organic, natural bedding, FabricTech International will be unveiling a new line of 100-percent natural Mattress Protector, Total Encasement, and Pillow Protector. The Mattress Protectors and pillow protectors use the company’s exclusive PureFlow™ filter with AirXchange micro-filtration technology that adds a new degree of comfort with a breathable micro-filter sewn into the product.
Founded in 1992, FabricTech International provides consumers with a safer and healthier sleeping environment by utilizing the most advanced technology that is Engineered trough Sleep Science®, using the finest materials and highest quality workmanship. In addition, all FabricTech International products are proudly made in the United States and adhere to strict medical guidelines. FabricTech International is the exclusive provider of mattress protection products for The Style Network. For more information about FabricTech International visit www.fabrictech.com.