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The Trump Corporation Names Evelyn Choi as Director of Global Licensing

Furniture World Magazine

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The Trump Corporation is announced the recent appointment of Evelyn Choi to the position of Director of Global Licensing.  Choi will report directly to Cathy Hoffman Glosser, Executive Vice President of Global Licensing.
 
In her new position, Choi will be responsible for managing the Trump Home® brand of furniture, mattresses, lighting and room décor, in addition to identifying and securing new licensing opportunities for the Trump® global brand.
 
Glosser stated, “We are thrilled to welcome Evelyn to the Trump Global Licensing department.  Evelyn has the background, expertise and talent needed to further establish and develop the Trump brand into additional categories.”
 
Prior to joining Trump, Choi spent over six years at Vera Wang where she was Senior Manager of Licensing and New Business Development, managing relationships such as Serta International for mattresses, William Arthur, Inc. for fine paper, FTD.com for flowers among others. 
 
The Trump branded portfolio of products include premiere partners such as; Phillips-Van Heusen Corporation for dress shirts and neckwear, Swank for jewelry, Lexington Home Brands for residential furniture, Serta International for mattresses, Elk Lighting, Inc. for lighting, and Imax Corporation for room décor, to name a few.  The Trump licensing program was nominated by the Licensing Industry Merchandisers’ Association (LIMA) in 2008 and 2009 for Best Corporate Brand Licensee of the Year. Trump Home® was recognized in 2007 as the Best Brand Extension of the Year by License! Magazine, along with being nominated for the America Society of Furniture Designers 2007 Pinnacle Award.
 
The Trump Corporation
The Trump Corporation encompasses global real estate development and global licensing, sales and marketing, property management, golf course development, entertainment, entertainment and product licensing, brand development as well as restaurants and event planning.  Donald J. Trump is the Chairman and President of The Trump Corporation, a privately held company in New York.  For more information, visit www.trump.com.