FurnitureDealer.net, a premiere Click-to-Store™ provider of Web sites and internet marketing services for the home furnishings industry, announced that it has partnered with Lexington Home Brands to offer dealers affordable Internet Web sites that leverage Lexington’s strong brand portfolio and diverse product line.
"We are excited about the opportunity to work with Lexington’s dealers in developing Web sites that are highly focused on driving qualified traffic to the store,” said Andy Bernstein, President of FurnitureDealer.net. "Dealers are increasingly coming to realize that merely having a web presence does not constitute Internet marketing. The ability for a site to be indexed by search engines is critical. Of equal importance is that sites have intuitive search capability and deliver a good shopping experience for the consumer. The quality and breadth of Lexington’s digital assets give them a significant competitive advantage in positioning their branded lifestyle collections online.”
Through the partnership, dealer Web site packages, including hosting, range from $299 per month to several thousand dollars per month. In addition to offering Lexington’s entire product line, all Web site packages include access to FurnitureDealer.net’s other digital product catalogs, with over 45,000 products from 200 leading manufacturers.
“The majority of furniture shoppers search online in advance of making a purchase,” said Robert Stamper, senior vice president of marketing at Lexington Home Brands. “The search criterion usually includes a geographic keyword, making it incumbent upon the local dealer to have a Web site that is both search engine optimized, and populated with rich and accurate content. We believe that Lexington has the best digital assets in the industry. It is important that these assets be deployed at the local level through well-designed and effective dealer Web sites. Through our partnership with FurnitureDealer.net, we are able to offer dealers an affordable and proven Internet marketing solution.”
All Web site packages include easy-to-use site navigation, the ability to narrow your search by product features and dimensions, detailed product descriptions with multiple images, related items, video content when available, and lead generation tools to encourage consumers to contact the store.
During the October High Point Market, FurnitureDealer.net representatives will be available for demonstrations at the NFHA Retailer Resource Center, Space 42 in Plaza Suites, and at the Lexington Home Brands showroom at 1300 National Highway in Thomasville.
FurnitureDealer.net: FurnitureDealer.net is the premiere Click-to-Store™ expert in the home furnishings industry, helping retailers and manufacturers implement successful multi-channel growth strategies that convert online furniture shoppers into local in-store buyers. FurnitureDealer.net has built and operates more than 200 furniture and mattress Web sites, including those for 15 of the 150 largest independent furniture retailers in North America. FurnitureDealer.net Web site packages can be tailored to meet the needs and budget of any sized retailer, including the industry’s most extensive product catalogs, detailed product descriptions, content management tools, e-commerce, inventory data integration services, search engine optimization, advertising integration, email marketing, sales training and channel integration consulting. For more information, visit www.FurnitureDealer.net.
Lexington Home Brands: Lexington Home Brands is a leading global marketer and manufacturer of branded case goods and upholstery, with the industry’s largest brand portfolio. Well-known consumer brands include Lexington®, Tommy Bahama Home®, Trump Home®, Palmer Home™ and Bob Timberlake®. Products are distributed through independent home furnishings retailers, designers, and designer showrooms. A privately-held company, Lexington Home Brands is an affiliate of Boca Raton-based Sun Capital Partners, Inc.
Sun Capital Partners, Inc.: Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in market-leading companies that can benefit from its in-house operating professionals and experience. Sun Capital affiliates have invested in and managed more than 200 companies worldwide since Sun Capital’s inception in 1995, with combined sales in excess of $40 billion. Sun Capital has offices in Boca Raton, Los Angeles, and New York, and affiliates with offices in London, Shanghai, Shenzhen, Paris and Frankfurt. For more information, please visit SunCapPart.com.