World Market Center Las Vegas and SURFACES announced that they are forming a strategic partnership in order to provide a more compelling event for their respective audiences. These leading industry events are joining forces to provide their attendees a “best of both worlds” opportunity to see everything they could imagine in floor covering and home furnishings during the first week in February in Las Vegas.
Las Vegas Market, being held February 1-5 at World Market Center Las Vegas, is an international home furnishings showcase that combines, says WMC, style, inspiration and productivity
like no other market. Attendees can shop an incredible depth and breadth of product offerings, discover trends and have easy access to more than 1,500 world-class manufacturers and fresh new resources in a broad array of categories including floor coverings, home furnishings, accessories and more.
SURFACES 2010, being held February 1-4 at the Sands Expo and Convention Center, is where fashion, innovation and business all come together as the flooring industry prepares for what consumers want in the coming year. Every floor covering product is featured on the show floor - carpet, rugs, laminates, hardwood, tile, stone, marble, specialty flooring and much, much more.
“Synergies between the shows will be a great service to exhibitors and attendees alike,” said Philip McKay, Senior Vice President at World Market Center. “We are excited to further offer a great market experience for these audiences. This new joint platform will offer the largest and most compelling combination of home furnishings and floor coverings in one co-located event in the US.”
“We’re extremely excited about this strategic partnership and the numerous opportunities it brings,” states Dana Teague, Director, SURFACES. “We view Las Vegas Market as a complementary event to ours. We feel by joining forces we are providing our attendees the opportunity to experience two shows in one week saving on expenses, which is essential right now.”
Highlights of the joint platform include acceptance of each show’s registration credentials, transportation vouchers and discounts on education.
In addition to a strong display of new products, Las Vegas’ February Market will be a meaningful exchange of the latest trends, research, business strategies and inspiration to benefit all facets of the trade – retailers, designers and suppliers. Las Vegas Market hosts an array of seminar series that focus on design trends and business strategies.
Among those include Interior Design magazine which will bring a collaboration of talent from the top design and architecture firms in an installation entitled “Design Next”, with highlights of model hotel rooms of the future as envisioned by the firms selected to produce the vignettes.
Additional events scheduled for Wednesday and Thursday will feature a presentation by Apartment Therapy, New Trends Meet Real Life; a retrospective of Juan Montoya, one of the world’s most versatile and inspired interior designers, who is being honored as Las Vegas Market’s “Design Icon”; and Lloyd Princeton shares priceless gems on how to spread the word about your interior design business using the new vocabulary of marketing with “Marketing Interior Design.”
Attendees are invited to enjoy these and other complimentary special events and seminars at Las Vegas Market along with a vast of on-site amenities. This February also marks the launch of INSPIREDESIGNTM, February 1-3, a new hospitality show co-located with Las Vegas Market at World Market Center Las Vegas. For more details, please visit www.lasvegasmarket.com.
As part of their on-going efforts to attract interior designers, SURFACES will host a Designer Day on Wednesday, February 3 that includes a behind-the-scenes tour of Encore, the brand new sister property of Wynn Las Vegas, a Speed Trending tour of the show floor and luncheon featuring Kim Myles of HGTV’s Myles of Style. Las Vegas Market attendees will receive a 25% discount on Designer Day events.
The partnership will continue in 2011 with both events taking place in Las Vegas. In addition, StonExpo/Marmomacc Americas will co-locate with SURFACES at the Mandalay Bay Convention Center. The addition of natural stone and other surface materials further offers attendees a more comprehensive buying, education and networking experience, while also broadening the buyer base and distribution channels for World Market Center’s exhibiting companies.
For more information about SURFACES, visit www.Surfaces.com and follow them on Twitter.
The official sponsor of SURFACES is the World Floor Covering Association (WFCA), the floor covering industry's largest advocacy organization representing floor covering retailers, contractors and allied service providers throughout North America.
The WFCA is a recognized leader in marketing research, industry certification programs, and operates the premier consumer flooring web site, www.wfca.org, providing unbiased information about every type of floor covering and connecting customers to members’ retail stores. The WFCA also influences public policy affecting the floor covering industry and consumers. For more information about the WFCA, visit www.wfca-pro.org.
About Hanley Wood
Hanley Wood, LLC, is a premier media company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. The company also is North America’s leading publisher of home plans. Hanley Wood Exhibitions (Dallas) conducts 18 trade shows, including World of Concrete, one of the top 20 trade show events in the country.
Founded in 1976, Hanley Wood is a $250 million company owned by affiliates of JPMorgan Partners, LLC. CCMP Capital Advisors manages the Hanley Wood investment for JPMorgan Partners.
About World Market Center Las Vegas
World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex. The state-of-the-art campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textiles and related segments, as well as the Las Vegas Design Center (LVDC), now open daily to consumers and designers. World Market Center currently hosts Las Vegas MarketTM biannually in February and September – the preeminent total home market. Additionally, making its debut in February 2010, InspireDesignTM at World Market Center represents a dynamic alternative for manufacturers and companies serving the hospitality design marketplace. In 2010, World Market Center will launch the inaugural Gift + HomeTM show catering to the gift, decorative accessory and seasonal industries. Find us on Facebook and Twitter.
For more information on World Market Center Las Vegas, visit www.LasVegasMarket.com.