Turning House Furniture – the vertically integrated company which reclaims old wood, restores its character, and repurposes it into beautiful timeless furniture – announced that it has named Ross Levin to the newly created position of Vice President/Chief Marketing Officer.
In this new position, Levin will oversee sales, marketing and merchandising. He reports to Spencer Morten III, CEO and chairman of Turning House Furniture.
“As we move out of the launch phase, we need a leader who is strong in sales and marketing, is a good communicator, and is equally passionate about telling the Turning House story as we seek to be good stewards of the earth,” Morten says. “When he first learned of our furniture, he quickly recognized the beauty of vintage wood and the historic value of preserving the stories of once proud buildings and companies. Ross is the total package with industry experience in retail, merchandising, sales management and marketing.”
“When I walked into the showroom, I immediately could relate to the upscale target market and understood the consumer appeal and prestige associated with owning furniture made of solid American wood with a substantiated heritage,” Levin says. “This is wood from a tree that started to sprout when Christopher Columbus discovered America. How cool is that to buy furniture that is a piece of documented American history? No one else can do this.”
Levin began his furniture career in his father’s Ethan Allen stores before owning and operating three Workbench Furniture stores for 15 years. Most recently, Levin served as a national accounts manager for Tvilum-Scanbirk/d-Scan, an international furniture manufacturer.
“As we build our sales team and open new markets, we can genuinely say that the beauty of Turning House Furniture is more than skin deep. The history held within the vintage woods will be forever preserved while also saving our landfills and our forests,” Levin says. “This truly is beautiful furniture with a soul.”
Turning House Furniture offers fresh functional designs made from beautiful old growth woods harvested from 70- to 150-year-old factories, mills and tobacco warehouses. Presented in three distinctive portfolios – Belgian Modern, Summer House and Fresh Heritage – each piece bears a letter of authentication with the documented history of the source of its vintage solid American wood. A member of the Sustainability Furnishings Council, Turning House Furniture is based in Bassett, Va., and is sold by upscale retailers and interior designers.
Turning House is a vertically integrated organization. Sister company, Turning House Millworks, located in Landis, N.C., provides the wood for Turning House Furniture by tediously deconstructing old, abandoned buildings destined for landfills. The rare and sometimes extinct wood is given new life as furniture, flooring, cabinets and other building products. As a member of the U.S. Green Buildings Council (USGBC), the custom order millworks offers full documentation for Leadership in Energy and Environmental Design (LEED) credits on all reclaimed lumber products.
For more information, please visit www.TurningHouseFurniture.com or www.TurningHouseMillworks.com.