Armen Living Doubles Its Las Vegas Showroom Space

Armen Living announced that following a major rebranding campaign and the largest product introduction in its 31-year history last year, Armen Living announces that it will double the size of its showroom space at the Las Vegas Winter Market.  Almost 6000 square feet of floor space will showcase the company’s broad new collection. “Twice as large as Armen Living’s previous participation, our state-of-the-art showroom at B-162 will be the perfect stage to display our complete collection, which features over 100 SKUs,” said Kevin Kevonian, Armen Living’s CEO.

The Las Vegas Winter Market tradeshow will be held from February 1st through 5th at the World Market Center in Las Vegas.
 
During 2009, Armen Living changed its name from Armen Art Furniture, repositioned the company and its products with the theme “Furniture for Contemporary Lifestyles,” and launched a new website - www.armenliving.com - to preview its collection online.
 
Armen Living will fill the larger display space with an expanded collection that features new designs in five product categories including dining furniture and occasional dining collections, upholstered and leather sofas and sectionals, chairs and club chairs, ottomans and benches, and barstools. The pieces reflect a range of styles, incorporating retro, modern and Asian influences.
 
The company has undertaken a multi-part marketing campaign for the new lines that includes the website, a mix of traditional and new media, online video, social sites and expanded participation in the Las Vegas Market.