Consistent with its out-of the-box innovative leadership, World Market Center Las Vegas, announced that it is launching a free, downloadable application to enhance the experience of those attending Winter Las Vegas Market, Feb. 1 – 5 and INSPIREDESIGNTM, Feb. 1 - 3.
The first-of-its-kind interactive smartphone application designed specifically for the home furnishings industry provides attendees with quick and easy mobile access of exhibitors and events during Las Vegas Market.
To download the World Market Center Las Vegas Market App, iPhone and iTouch users may go to the Apple App Store within iTunes and search for “World Market Center Las Vegas.”
With this ground-breaking app, attendees can:
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Search for thousands of products and exhibitors by product category or company name—all at their fingertips.
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View maps of every floor of all World Market Center buildings with the ability to zoom and scroll from their mobile devices.
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Download information on numerous seminars, showroom events and parties sorted by day of the week or event types and include their favorites by creating personalized agendas.
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Keep up with industry and event happenings by leveraging the social “buzz” features including seamless integration with Twitter.
For exhibitors at Las Vegas Market, the application will also offer sponsorship opportunities for banner ads that can link attendees to manufacturer’s new products and other company information.
“With the growing importance of mobile technology and social media, especially for trade show attendees who want to stay connected at market, this first-of-its-kind application is a very exciting development and speaks to the New World, New Way of attending market,” said Robert Maricich, president and CEO of World Market Center Las Vegas. “Developed exclusively for World Market Center, this application will give iPhone users a completely wireless experience at Las Vegas Market and INSPIREDESIGN, enabling market-goers the ability to easily access exhibitor and event information, strengthen social communities and share information with others – all from their touch of their Smartphone.”
Apple’s iPhone is the leading Smartphone not only in the Americas, but in Europe as well, making it the natural choice for Las Vegas Market’s global attendee base. In the future, WMCLV plans to further enhance this technology across all of its shows and events, as well as develop applications for other Smartphone operating systems such as Blackberry.
The application, which helps to reduce paper waste during Market, is in line with World Market Center’s focus to implement environmentally responsible decisions in its business operations. World Market Center regularly recycles packing material, and has put into circulation environmentally-friendly products whenever possible, from water bottles, paper and plastic materials that contain a higher level of recyclable material.
“Convention experts say the trend toward greener behavior at meetings and tradeshows is taking hold,” said Maricich. “We pride ourselves in being a cutting-edge market with a commitment to sustainability. We are committed to continued development of other facets of this new technological tool for the benefit of the industry.”
The Winter Las Vegas Market runs from Feb. 1 through Feb. 5, 2010 at World Market Center Las Vegas. To register for Las Vegas Market and in order to receive a market badge by mail and to book discounted hotel room offers, please visit www.LasVegasMarket.com.
About World Market Center Las Vegas : World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex. The state-of-the-art campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textiles and related segments, as well as the Las Vegas Design Center (LVDC), now open daily to consumers and designers. World Market Center currently hosts Las Vegas MarketTM biannually in February and September – the preeminent total home market. Additionally, making its debut in February 2010, INSPIREDESIGNTM at World Market Center represents a dynamic alternative for manufacturers and companies serving the hospitality design marketplace. In 2010, World Market Center will launch the inaugural Gift + HomeTM show catering to the gift, decorative accessory and seasonal industries.
For more information on World Market Center Las Vegas, visit www.LasVegasMarket.com.