aspenhome announced that its 2010 product introductions for the Las Vegas Market will continue to cater to a retail need for styles that are specific to regional consumer markets.
A sneak preview of the American Traveler Series was presented in October at High Point. “The over-whelming response to this concept has convinced us this is a Big Idea,” says Bryan Edwards, vice president of sales for aspenhome. “We have extended these collections and are bringing even more styles in the future.”
To give American Traveler an exciting “you are there” feeling, aspenhome has developed an inter-active media campaign to allow retailers and consumers the chance to enjoy the style selection process. www.aspenhome.net/traveler is a micro-site that takes the viewer to a map where stops along the way recorded with notes of the journey, share interesting lifestyle activities. Each week a new leg of the journey has been added in preparation for Las Vegas. More new adventures will be added in the coming weeks.
The journey includes styles ranging from coastal cottage to mountain retreat, big sky to big open spaces, rustic to refined and exotic to arts and crafts. With every look, aspenhome’s Thoughtfully Designed motto is found in functional additions that make everyday life so easy. From hidden nightlights to convenient concealed outlets, every piece of furniture has been designed with the consumer in mind.
The first collections in the American Traveler series, Cross Country, Bungalow Baby and Sapphire Bay, will hit the retailer’s sweet spot in many ways. “These collections have the distinct regional styling and the Sweet Spot pricing that our retailers are looking for to increase their sales in 2010,” states Dave Heard, executive vice president of sales for aspenhome. “West coast retailers as well as east coast retailers will find styles that are distinctly right for their product mix.”
The American Traveler collections includes the eco-friendly Cross Country Collection that combines sustainable mango veneers along with sustainable Asian hardwoods to create a value price full-line group that consumers can feel good about. This urban rustic group with modern inspiration has a clean saddle brown finish to enhance the mango veneers and adds a young sophisticated look to even the most country settings. Equally at home in both town and country, the group includes Bedroom with new twin and full-sized beds for other than master bedroom needs. Dining, Occasional and Upholstery along with newly added Home Office and Home Entertainment choices round out the Cross Country solution designed for multiple geographic locations.
Bungalow Baby’s journey will find it taking resident in upstate New York, the Midwest and on to the great Northwest. This updated Arts & Crafts inspired group is made of straight oak veneers and hardwood solids with a warm golden brown finish. Bungalow Baby is perfect in renovated bungalow houses from the 1930’s or stylish new digs that want a touch of America’s most popular classic style for today’s back-to-the-basics thinking individuals. With the new introductions of Home Entertainment and Occasional Tables this modern interpretation will broaden its reach.
The American Traveler also ventures to cover many ports of call with the coastal influenced Sapphire Bay. This collection, originally know as British Travel, is gracefully scaled to fit into smaller vacation homes, retirement homes and second home condos or larger townhouses. Carved legs and reed accents with a rich plantation finish on birch veneers and solids highlight the Bedroom and Dining Room pieces along with the new Home Office, Home Entertainment and Occasional Tables.
Travel souvenirs will be given to all attending the Las Vegas showroom, WMC B 801, and a special treat of on-the-road snacks will add that regional flavor.
aspenhome has evolved over the past 30 years from a small family owned home entertainment business based in Phoenix to a full line furniture company specializing in thoughtfully designed innovative products for the way people work, play and relax at home. Recognized as a resource for fashionable and functional family furniture, the aspenhomeâ collection includes bedroom, dining, home office, home entertainment, stationary and motion leather seating, and occasional furnishings.
aspenhome is distributed by Furniture Values International, LLC and headquartered in Phoenix, AZ.